Creating Search Engine Friendly Web Pages

Tuesday, March 23, 2010

Creating search engine friendly web pages should be your main goal when creating your website.

There is no point in building a website without having any visitors coming in to see what you have to offer.

Search engines like Google, Yahoo, and MSN are a major traffic source for most websites on the Internet.

Creating search engine friendly web pages, will enable your website to rank high in the search engine results. By designing a search engine friendly website, you will obviously be able to attract more visitors.

All of the major search engines use crawlers or robots to index websites, and list them in their search results.

The robots will follow links to a web page, read the page content, and then record it in their databases. As people search for specific keywords, the search engines recall the website listing and display it somewhere in the search results page.
  • When creating search engine friendly web pages, avoid using frames on your website.
Frames confuse the search engine robots to the point that they may leave your site without properly indexing it.

They also make it difficult for users to bookmark specific pages on your website, without the use of complicated scripts.
  • When creating search engine friendly web pages, don't put important information in Flash movies or in images placed on your pages.
The search engine robots can only read plain text on your source code. If you insert important information in Flash movies, or in images instead of in plain text; the search engine robots will not index the information and your rankings can be adversely affected.
  • Creating search engine friendly web pages can be aided by using meta tags on every page of your website.
This way the search engine robots can easily identify what each particular page is about, and whether or not it should be indexed.

You make the search engine robot's job much easier, by using meta tags on each web page.
  • Use Cascading Style Sheets to style your web pages.
CSS are much more effective and efficient for styling your pages, than using redundant HTML tags.

Creating search engine friendly web pages that are lighter and load faster, is more easily accomplished using Cascading Style Sheets (CSS).

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