Targeted magazine marketing is an often overlooked, rarely used strategy that can funnel loads of targeted web traffic to your website.
Every home based business owner, affiliate marketer or Internet entrepreneur knows the importance of getting targeted traffic to your business website or blog.
You can never have too much web traffic, in fact traffic is everything. And targeted visitor traffic is literally the life blood of every online business.
Of all the strategic online profit strategies that are available to online businesses; targeted magazine marketing is for some reason, one of the least used.
Even though it is rarely used, the potential for opening up virtually untapped markets of targeted visitor traffic is huge.
Business opportunity magazines like Money Making Opportunities, Opportunity World, Entrepreneur, etc. are capable of producing serious amounts of web traffic for your business.
A large percentage of individuals who read these magazines are also doing business on the Internet and surfing every day.
If you are an Internet marketer or an affiliate who is promoting an affiliate program, some type of home business opportunity or any other type of money making system online, then targeted magazine marketing can be just the ticket for you.
Business opportunity magazines in particular, are a relatively untapped source for advertising. And they are a real bargain for the price.
The few individuals that do capitalize on targeted magazine marketing reap benefits for years.
Magazine advertisements last as long as the magazine is still in business. In fact they actually last longer.
People will read old magazines for years, even if the magazine is no longer in operation.
For a one time advertising cost, it's hard to beat the ad coverage you get!
Consistency is the Key to advertising success.
Like email marketing, your advertisement needs to be seen month after month to build trust with readers.
It's better to run a smaller display ad in every issue of a magazine, than it is to run a larger ad less frequently.
Make sure that your display advertisement is listed within the first 30 pages of the magazine.
If your are placing a classified advertisement, the placement doesn't really matter all that much since most people go directly to the back of the magazine to find them.
Be sure you ask for the “Agency Discount” if you deal directly with the magazine.
The “Agency discount” is the special rate that magazines offer advertisers who act as their own advertising agency, usually 15%.
You normally don’t have to be an advertising agency to get this rate. The main thing the magazines are concerned with is that you didn’t go through an ad agency to find them.
When purchasing display advertising space in business opportunity magazines, don't buy directly from the magazines.
They normally charge higher prices for display ads than if you purchase from related magazines which will also design your ads.
A Google search for "discount magazine advertising" or "cheap magazine advertising" will provide you all the resources you need.
You will normally receive huge savings and discounts on media advertising when you go through these sites.
Although targeted magazine advertising is one of the most overlooked strategic online profit strategies, it can provide your website with some serious targeted traffic for an extended period of time at a relatively low cost.
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