Targeting Unmonetized Searches |
To do this you need to identify high traffic search terms that can be associated to your business or market niche, but have little to no advertising.
Most high traffic long tail keywords or keyword phrases have already been purchased by PPC advertisers however, the ones that are still available can make you a ton of money..
These are the the search terms you need to identify and build on if you want to increase web traffic to your site.
Once you have your list of search terms or keyword phrases, you can start using Goodle's PPC advertising to immediately increase your site's visibility or you can initiate other SEO strategies that take more time.
If you decide to use PPC advertising, the keywords can often be purchased for less than $.10 per click and can result in from 50 to over 2,000 new visitors per day to your site.
Obviously, the size of your budget and the cost of the keywords will determine the amount of visitor traffic you can expect to receive.
By targeting unmonetized searches, it is possible to become the only advertiser buying the targeted keyword advertising for a specific niche.
Assuming you are the only advertiser, you need to provide your visitors with memorable results so they return to your site and hopefully refer your site to their friends.
Once you get visitors to your site, you need to keep them there.
In order to successfully target unmonetized searches, you will need some good discovery tools.
Unfortunately Google's keyword tool and Yahoo's View Bids Tool have gone by the wayside.
Google's Searched Base KW Tool has been recently updated. The new AdWords Keyword Tool includes results from the search based keyword tool only on keywords that Google deems commercial.
In other words it is now geared primarily to commercial keyword research.
The URL for Yahoo's original Overature keyword selector tool is also not returning any keywords.
You can still target unmonetized searches using Wordtracker and Trellian's Keyword Discovery tool or you can do a Google search online to find some reasonably priced commercial keyword suggestion tools that will do the job.
Regardless, you need to watch your analytics to ensure that your PPC advertising is delivering results for the keywords you are paying for.
Once you have mastered the strategy of targeting unmonetized searches, the search terms you have chosen should be bringing in real value.
0 comments:
Post a Comment