Targeted Magazine Marketing

Targeted magazine marketing is an often overlooked, rarely used strategy that can funnel loads of targeted web traffic to your website.

Every home based business owner, affiliate marketer or Internet entrepreneur knows the importance of getting targeted traffic to your business website or blog.

You can never have too much web traffic, in fact traffic is everything.  And targeted visitor traffic is literally the life blood of every online business.

Of all the strategic online profit strategies that are available to online businesses; targeted magazine marketing is for some reason, one of the least used.

Even though it is rarely used, the potential for opening up virtually untapped markets of targeted visitor traffic is huge.

Business opportunity magazines like Money Making Opportunities, Opportunity World, Entrepreneur, etc. are capable of producing serious amounts of web traffic for your business.

A large percentage of individuals who read these magazines are also doing business on the Internet and surfing every day. 

If you are an Internet marketer or an affiliate who is promoting an affiliate program, some type of home business opportunity or any other type of money making system online, then targeted magazine marketing can be just the ticket for you.

Business opportunity magazines in particular, are a relatively untapped source for advertising.  And they are a real bargain for the price.

The few individuals that do capitalize on targeted magazine marketing reap benefits for years.

Magazine advertisements last as long as the magazine is still in business.  In fact they actually last longer.

People will read old magazines for years, even if the magazine is no longer in operation.

For a one time advertising cost, it's hard to beat the ad coverage you get!

Consistency is the Key to advertising success.

Like email marketing, your advertisement needs to be seen month after month to build trust with readers.

It's better to run a smaller display ad in every issue of a magazine, than it is to run a larger ad less frequently.

Make sure that your display advertisement is listed within the first 30 pages of the magazine. 

If your are placing a classified advertisement, the placement doesn't really matter all that much since most people go directly to the back of the magazine to find them.

Be sure you ask for the “Agency Discount” if you deal directly with the magazine.

The “Agency discount” is the special rate that magazines offer advertisers who act as their own advertising agency, usually 15%.

You normally don’t have to be an advertising agency to get this rate. The main thing the magazines are concerned with is that you didn’t go through an ad agency to find them.

When purchasing display advertising space in business opportunity magazines, don't buy directly from the magazines. 

They normally charge higher prices for display ads than if you purchase from related magazines which will also design your ads.

A Google search for "discount magazine advertising" or "cheap magazine advertising" will provide you all the resources you need.

You will normally receive huge savings and discounts on media advertising when you go through these sites.

Although targeted magazine advertising is one of the most overlooked strategic online profit strategies, it can provide your website with some serious targeted traffic for an extended period of time at a relatively low cost.

Five Good Ways To Generate Targeted Traffic

Here are five good ways to generate targeted traffic to your website that are consistently used by online marketers on a regular basis.

Web traffic is the most important requirement for any website, however not all web traffic is the same.

Beginners often get themselves involved with programs that offer thousands of hits to their website that yield little to nothing. For whatever reason, the hits simply do not convert.

After a time many newcomers erroneously begin to believe that their marketing skills aren't satisfactory and that they are doing something wrong.

Eventually, they give up and follow the path of least resistance; failure.

Those of us who have already learned from experience, know that thousands of hits aren't what you need to make your site a success.  You only need to use strategic online profit strategies that generate targeted traffic to achieve success.

It's much more productive and worth more to get a few genuinely interested visitors to your website, than it is tricking thousands of visitors to visit your site using various traffic generating schemes.

Targeted traffic is the name of the game, and here are five good ways to generate targeted traffic to your site that produce results.

• Setting up Affiliate Programs

With affiliate programs, you give part of your profits to those who help you sell your product or service. This can be accomplished on and off line and is a great way to generate targeted traffic to your website or storefront business.

By amassing an army of willing affiliates to do your advertising for you, you can multiply your traffic gathering efforts and generate targeted traffic very quickly.

• Adding quality content

Because the search engines provide the highest position to the most relevant site for a given content, adding quality content to your site is an excellent way to increase targeted traffic.

When you regularly provide lots of quality content that contains keywords or keyword phrases that are relevant to your product or service and which is also easy for your readers to digest, you are guaranteeing targeted traffic to your website that will also increase your ranking position in the search engine results page.

• Creating content materials

You can also generate targeted traffic by creating content that includes the URL to your website and giving it away to your readers.

As you search for material to add to your website, other webmasters are searching for websites that publish content, to add to their websites.

When you create a quality article or newsletter with your URL included; you can incorporate it into your website or just give the content branded with your site's URL to others for dissemination.

• Ezines publishing

Writing high quality articles about your market niche, using targeted keywords,  keyword phrases and your website's URL in the resource box, is a good way to generate targeted traffic.

Submit your article to the article directories and continue writing at least two articles each week for at least a couple of months, to achieve the best results.

This method allows you to increase your credibility and gain a serious amount of loyal targeted traffic.

• Use Pay per Click Search Engines

If money is not much of a problem, a good way to generate targeted traffic very quickly, is by using PPC advertising.

This method allows you to choose and pay for targeted keywords that interested searchers could possibly use to find your product or service on your website.

By properly selecting carefully chosen keywords, you will only be paying the for targeted visitors who are actually interested in getting to your site.

These are the five good ways to generate targeted traffic that are time tested and proven to work by countless Internet marketers.

Strategic Online Profit Strategies For Driving Traffic To Your Business Blog

There are several first-class strategic online profit strategies for driving traffic to your business blog that any business can easily implement.

Many businesses set up their business's blog, publish several posts, get their site indexed and then simply forget about it or don't know how to proceed from that point to generate any additional traffic.

Here are some strategic online profit strategies for driving traffic to your business blog you can immediately use after Google indexes your site.

There are many online blog directories that will help you drive targeted traffic to your business blog, however; unless you let them know directly that you have posted new information to your website, they have no way of updating your site information.

The good news is that there are many services that automatically update a series of blog directories to let them know you have made a new post to your blog.

These services do the hard work for you and notify all the major blog directories in one fell swoop so that everyone knows about your latest blogs.

This saves you the time of having to notify each one manually, is a great way to improve your business's blog popularity and ensures that the search engines crawl and index your site properly.

These "Ping" services are free to use and will help drive targeted traffic to your business blog. 

• Ping-O-Matic 
• Ping My Blog
• Autopinger
•  Pingoat  
• Feed Shark

Another one of the easiest strategic online profit strategies for driving traffic to your business blog is to link your business blog to your website.

You can easily implement this strategy to make sure that the people who visit your main website will know that your business blog exists. 

This linking strategy enables new potential business clients to participate in conversations that you start with your business blog postings.  It's also a great way to gain feedback and easily answer or address customer service questions.

The most effective and easiest of the strategic online profit strategies for driving traffic to your business blog is to create a visible Rich Site Summary (RSS) feed so visitors can easily subscribe to your site.

In the business community, time is always of the essence.  A visible RSS feed allows subscribers to quickly and easily read your syndicated posts on their own news readers even when they don't directly visit your business blog on a daily basis.

Another strategic online profit strategy for driving traffic to your business blog is to join a few social bookmarking sites like StumbleUpon, Mixx which is now UberMedia or Digg and add their social bookmarking icons to your site. 

Spend some time on these sites and bookmark your business blog as well as other blogs related to your business.  The more bookmarks that each posts receives; the more traffic you will receive on your site.

By regularly contributing to these sites, you will increase your credibility and help drive traffic back to your business blog.
 
Every business should have a Twitter account. 

Twitter has become one of the greatest social media tools that every business can use to increase targeted traffic.  Although Twitter followers may not visit your blog daily, the ones that do will "tweet" about your new posts and let everyone else know about it.

Set up your account, customize your Twitter page, update your biography and make sure to avoid any hard selling tactics in your "tweets".  Twitter users are savvy and will resist a blatant "hard sell".

As long as you are setting up an account with Twitter, set up your business account with Facebook or LinkedIn and add a link to your business website as well as your business blog to your profile.

Often the people viewing your profile on Facebook and LinkedIn, will click through to your website to get more information about the products and services you provide. 

You can use this same strategy on similar social media sites.

One of the most obvious strategic online profit strategies for driving traffic to your business blog is to revise and update your business cards and business fliers to include your website and blog URL.

Offline marketing should also point to your online marketing efforts. 

Many businesses put a great deal of effort into their websites and business blogs and then neglect to point out to their potential clients that they exist.

When you distribute fliers or give out your business card, point out your web addresses to the people who take your cards and encourage them to vist your sites.  You could be pleasantly surprised at the amount of additional traffic you receive.

All of these strategic online profit strategies for driving traffic to your business blog will generate an upsurge in web traffic however, in order to generate long term targeted traffic, it's important that you make regular quality content blog posts and that you engage in social networking as much as possible.