Targeted Magazine Marketing

Targeted magazine marketing is an often overlooked, rarely used strategy that can funnel loads of targeted web traffic to your website.

Every home based business owner, affiliate marketer or Internet entrepreneur knows the importance of getting targeted traffic to your business website or blog.

You can never have too much web traffic, in fact traffic is everything.  And targeted visitor traffic is literally the life blood of every online business.

Of all the strategic online profit strategies that are available to online businesses; targeted magazine marketing is for some reason, one of the least used.

Even though it is rarely used, the potential for opening up virtually untapped markets of targeted visitor traffic is huge.

Business opportunity magazines like Money Making Opportunities, Opportunity World, Entrepreneur, etc. are capable of producing serious amounts of web traffic for your business.

A large percentage of individuals who read these magazines are also doing business on the Internet and surfing every day. 

If you are an Internet marketer or an affiliate who is promoting an affiliate program, some type of home business opportunity or any other type of money making system online, then targeted magazine marketing can be just the ticket for you.

Business opportunity magazines in particular, are a relatively untapped source for advertising.  And they are a real bargain for the price.

The few individuals that do capitalize on targeted magazine marketing reap benefits for years.

Magazine advertisements last as long as the magazine is still in business.  In fact they actually last longer.

People will read old magazines for years, even if the magazine is no longer in operation.

For a one time advertising cost, it's hard to beat the ad coverage you get!

Consistency is the Key to advertising success.

Like email marketing, your advertisement needs to be seen month after month to build trust with readers.

It's better to run a smaller display ad in every issue of a magazine, than it is to run a larger ad less frequently.

Make sure that your display advertisement is listed within the first 30 pages of the magazine. 

If your are placing a classified advertisement, the placement doesn't really matter all that much since most people go directly to the back of the magazine to find them.

Be sure you ask for the “Agency Discount” if you deal directly with the magazine.

The “Agency discount” is the special rate that magazines offer advertisers who act as their own advertising agency, usually 15%.

You normally don’t have to be an advertising agency to get this rate. The main thing the magazines are concerned with is that you didn’t go through an ad agency to find them.

When purchasing display advertising space in business opportunity magazines, don't buy directly from the magazines. 

They normally charge higher prices for display ads than if you purchase from related magazines which will also design your ads.

A Google search for "discount magazine advertising" or "cheap magazine advertising" will provide you all the resources you need.

You will normally receive huge savings and discounts on media advertising when you go through these sites.

Although targeted magazine advertising is one of the most overlooked strategic online profit strategies, it can provide your website with some serious targeted traffic for an extended period of time at a relatively low cost.

Strategic Online Profit Strategies For Targeting Unmonetized Searches

Although there are many strategies for targeting searches online,  there are very few for targeting unmonetized searches for high volume market niches.

Targeting Unmonetized Searches

If you really want to get your foot in a productive market niche, you need to locate one with little to no competition and a high potential for profit.

To do this you need to identify high traffic search terms that can be associated  to your business or market niche, but have little to no advertising.

Most high traffic long tail keywords or keyword phrases have already been purchased by PPC advertisers however, the ones that are still available can make you a ton of money..

These are the the search terms you need to identify and build on if you want to increase web traffic to your site.

Once you have your list of search terms or keyword phrases, you can start using Goodle's PPC advertising to immediately increase your site's visibility or you can initiate other SEO strategies that take more time.

If you decide to use PPC advertising, the keywords can often be purchased for less than $.10 per click and can result in from 50 to over 2,000 new visitors per day to your site.

Obviously, the size of your budget and the cost of the keywords will determine the amount of visitor traffic you can expect to receive.

By targeting unmonetized searches, it is possible to become the only advertiser buying the targeted keyword advertising for a specific niche. 

Assuming you are the only advertiser, you need to provide your visitors with memorable results so they return to your site and hopefully refer your site to their friends.

Once you get visitors to your site, you need to keep them there.

In order to successfully target unmonetized searches, you will need some good discovery tools.

Unfortunately Google's keyword tool and Yahoo's View Bids Tool have gone by the wayside.

Google's Searched Base KW Tool has been recently updated.  The new AdWords Keyword Tool includes results from the search based keyword tool only on keywords that Google deems commercial.  

In other words it is now geared primarily to commercial keyword research.  

The URL for Yahoo's original Overature keyword selector tool is also not returning any keywords.

You can still target unmonetized searches using Wordtracker and Trellian's Keyword Discovery tool or you can do a Google search online to find some reasonably priced commercial keyword suggestion tools that will do the job.

Regardless, you need to watch your analytics to ensure that your PPC advertising is delivering results for the keywords you are paying for.

Once you have mastered the strategy of targeting unmonetized searches, the search terms you have chosen should be bringing in real value.

Some Strategic Ways To Boost Your Profits

Here are a few simple strategic ways to boost your profits.

• Present your customers with a survey after they purchase your product or service.

Nothing is easier than asking your customers what they want to buy and then creating it for them.

It sounds simplistic but internal and external surveying is one of the most reliable strategies for getting new ideas, discovering fresh new opportunities and locating new sub niches.

Presenting your customers with a survey after the purchase is more effective because the answers will be more open.

People are more open to talk with someone they have already done business with.

This also increases the value of any lists or leads that are acquired using the survey.

• Turn your existing customers around.

Instead of selling just a single product, put a paid membership site or a paid newsletter at the beginning of your sales funnel.

Although Internet marketers claim that it's more difficult selling membership sites or other ongoing products, the ongoing profits are well worth the extra time and effort.

The idea of strategic online profit strategies is to create a steady cash flow that can be used to make the allocation of advertising and product development money easier.

Funneling existing customers towards ongoing products can definitely boost your profits.

• Boost your profits by turning around "sell leads".

Instead of selling leads, you can also buy them.

When someone subscribes to a list that is similar to yours, you can have a small ad from your business shown along with theirs.

Several specialized companies provide this "co registration" service which can be a great way to expand your list and boost profits.

• Expand your product line

Generally speaking, the more you have to sell the better.

Internet marketers will set up a sales funnel that leads the potential buyer to a product or service in their niche.

This is a good strategy to follow but once your business grows, you need to broaden the front end and build additional sales funnels to offer spin offs of your original product and target them to other niches.

When you aim for only a small piece of a broad niche market, some people may never get a chance to look at your products or service.

If you only cater to only one small piece of a very large pie, you might consider expanding your market niche as an easy way to boost your profits.