The most important part of this planning is to ensure that your mobile marketing efforts are not identified as spam.
Because mobile devices are recipients of email, any content received by these mobile devices need to be solicited.
The rules and regulations between service providers and different countries vary substantially, so it's important that you familiarize yourself with these rules before undertaking a mobile marketing campaign so you can remain in compliance.
Being labeled a spammer is the kiss of death to any marketer, so use Permission Based Marketing to make sure your content and marketing campaigns are all above board.
There are a number of things you need to plan in advance and take into account when planning your strategic online profit strategies for mobile marketing.
- Research your market niche. Develop as much information about your target market as possible to ensure that your marketing approach is correct.
- Set up clear goals. Define what you would like to achieve. Are you trying to collect sales leads? Are you looking to build your list? Are you looking for signups to your newsletter?
- Think intelligently about how you plan on achieving realistic goals within a set timetable for completion.
- Plan your mobile presence. Will you be setting up a mobile website for your marketing? Are you going to be using social media?
- Clarify your mobile message. What pitch or "hook" will you use to inspire your target niche market audience to get involved with your business? How will you approach your audience?
- Invite users to share your content. Create opportunities for your potential customers to share information easily between different platforms.
- Promote your mobile marketing campaigns. Gin up interest in your campaign by any means necessary. How do you plan on creating a buzz and renewing interest in your campaign?
- Optimize your mobile marketing site. Add Google analytic for mobile websites for tracking and critical analysis of your marketing campaigns and make optimization a continuous process.
- Plan a permission based marketing strategy. This involves building up a database of potential customers who agree to be on your contact list so they can later receive uninterrupted advertising and marketing information from you.
Voluntary signups using permission based marketing strategies virtually eliminate spam.
0 comments:
Post a Comment