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| Growing Your Business |
Most of these common sense growth strategies only require time from the work force to implement effectively.
Here are a few ideas to start you off on the right foot.
Incentives are frequently offered by many companies to attract visitors to their doors. This applies to both online and store front businesses.
One effective strategic online profit strategy for growing your business is to provide free samples of your product or service to potential clients in order to clearly demonstrate the value of your product or service.
Giving potential customers a trial software product, a partially functional program or a free trial period of the service you are offering; effectively telegraphs the confidence you have in your product or service to them and will usually will attract them to your business.
Providing your products are of high quality, this will lead to increased sales and growth.
In concert with this strategic online profit strategy, bonuses are also frequently offered by businesses for this same end.
Anything that has a perceived value to your potential clients can be offered to them to attract additional business traffic.
Online this can be in the form of a free membership site access, a free ebook or paper, or even in the form of free tutorials or consultations.
Offline this can take the form of specials, discounts, cupons, free trials, two for one offers, or anything that a dollar amount can be associated with or placed on as a benefit. Customers appreciate bonuses and have a tendency to consistently buy more products when they are offered.
Guarantees can also be used to assure potential customers that your product or service is of such a sufficient value, that they have no reason NOT to purchase it. Guarantees cement the value of a product and psycologically eliminate any reason for not purchasing it.
Usually the longer you issue the guarantee for your product or service, the more likely is is that your visitors will buy your product. Lifetime guarantees definitely attract buyers and more buyers mean more growth to your business.
Other strategic online profit strategies for growing your business include word or mouth, written, or video testimonials about your product or service.
Testimonials, especially those given by well known celebrities, will sway many potential clients that need additonal convincing before they buy.
When using testimonials online, be sure to use valid names, email addresses, URLs and pictures when available. Never fake a product endorsement or testimonial.
Ezines are a great way to grow your business if you provide your subscribers with useful articles that include tips, money saving advice, etc.
Online, you can submit your ezine articles to the various article directories and promote it throughout your website.
When done correctly, ezines can dramatically increase the amount of visitor traffic to your website and will grow your business very quickly.
Submitting your articles to multiple directories will maximize and multiply your exposure.
The trick is to make your ezine articles interesting, easily readable and packed with useful tips and advice so your readers will return to your site for additional information.
The strategic online profit strategies for growing your business that are outlined above will not bust your company's budget, however they do require time and careful planning to implement effectively.
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