Squeeze Page Screw-ups You Need To Know About

Squeeze page screw-ups are something we don't hear much about in internet marketing circles.

For some peculiar reason, most training courses go with the 'tried and true' methods, that for the most part work just fine.

Conventional wisdom, or 'group think' can often lead us down the road to errors that can cost you time and money with your marketing efforts.

Here are three squeeze page screw-ups you need to know about that can easily jump your conversion rates by 60% or more.

• Why Collect A Name?

There is never a justifiable reason to collect a person's name on an opt in page.

The only reason you need an individual's real name, is to process a purchase on the order form. Otherwise, you're just plain being snoopy.

Lets face it, the only reason we ask for someone's name is to 'personalize' your autoresponder sequence. Nobody falls for that anymore anyway.

Your not 'tricking' your prospects into buying form you by just using their first name, so don't ask for it.

If you just start collecting only your prospect's email address, and nothing else; you'll be noticing a respectable bump in your conversions.

• Why Tell Your Prospects 'I will not share your information with...'?

Conventional wisdom again dictates that you include this disclaimer, or some variation of it, under your opt in forms.

Including a statement like 'I hate spam as much as you do and I will never share your information with anyone' is a BS squeeze page screw-up that you should immediately remedy.

What if you decide to flip your website in a couple of years, or you decide to just rent you list out to other individuals, who want to purchase ad space?

Because of your squeeze page screw-up using that statement in your privacy policy or squeeze page, you won't be able to sell your list with your website, or rent it out to anyone buying ad space.

Here's the real kicker; recently tested squeeze pages show that by having that sentence included on your squeeze page, the overall response rate is decreased!

• Link Your Identity With Your Squeeze Page.

Generally, most people do not link their squeeze page with their identity.

This is one of the major squeeze page screw-ups you need to know about and correct.

Usually when someone signs up on one of your squeeze pages and then checks their email a couple of hours later, they don't have a clue who you are! They see that you sent them something, but they lack associating it with you personally.

Who Are You Anyway?

People will normally look at the SENDER or FROM column, before checking the subject line column in their email in boxes.

You need to be linking your name with your squeeze page.

Create some sort of connection between the two. Then when they check their email and recognize your name first in the subject line, they will know who you are and why your name is there.

Avoiding and correcting these squeeze page screw-ups will definitely increase your conversion rates.

Learn more about effectively using your autoresponder, here.