Squeeze Page Screw-ups You Need To Know About

Saturday, January 30, 2010

Squeeze page screw-ups are something we don't hear much about in internet marketing circles.

For some peculiar reason, most training courses go with the 'tried and true' methods, that for the most part work just fine.

Conventional wisdom, or 'group think' can often lead us down the road to errors that can cost you time and money with your marketing efforts.

Here are three squeeze page screw-ups you need to know about that can easily jump your conversion rates by 60% or more.


  • Why Collect A Name?
There is never a justifiable reason to collect a person's name on an opt in page.

The only reason you need an individual's real name, is to process a purchase on the order form. Otherwise, you're just plain being snoopy.

Lets face it, the only reason we ask for someone's name is to 'personalize' your autoresponder sequence. Nobody falls for that anymore anyway.

Your not 'tricking' your prospects into buying form you by just using their first name, so don't ask for it.

If you just start collecting only your prospect's email address, and nothing else; you'll be noticing a respectable bump in your conversions.

  • Why Tell Your Prospects 'I will not share your information with...'?
Conventional wisdom again dictates that you include this disclaimer, or some variation of it, under your opt in forms.

Including a statement like 'I hate spam as much as you do and I will never share your information with anyone' is a BS squeeze page screw-up that you should immediately remedy.

What if you decide to flip your website in a couple of years, or you decide to just rent you list out to other individuals, who want to purchase ad space?

Because of your squeeze page screw-up using that statement in your privacy policy or squeeze page, you won't be able to sell your list with your website, or rent it out to anyone buying ad space.

Here's the real kicker; recently tested squeeze pages show that by having that sentence included on your squeeze page, the overall response rate is decreased!

  • Link Your Identity With Your Squeeze Page.
Generally, most people do not link their squeeze page with their identity.

This is one of the major squeeze page screw-ups you need to know about and correct.

Usually when someone signs up on one of your squeeze pages and then checks their email a couple of hours later, they don't have a clue who you are! They see that you sent them something, but they lack associating it with you personally.

Who Are You Anyway?

People will normally look at the SENDER or FROM column, before checking the subject line column in their email in boxes.

You need to be linking your name with your squeeze page.

Create some sort of connection between the two. Then when they check their email and recognize your name first in the subject line, they will know who you are and why your name is there.

Avoiding and correcting these squeeze page screw-ups will definitely increase your conversion rates.

Learn more about effectively using your autoresponder, here.

What Are Cyber Squatters?

Wednesday, January 27, 2010

Cyber squatters are the lowlifes on the Internet, whose main mission in life is to cause confusion, and steal your web identity.

These lazy, evil, people, will look for a good prospering website, and to register your .com domain name, as a .org, .net, or a .biz domain.

Cyber squatters will then usually contact you, and try to sell you those names at ridiculously high prices.

If you don't fall for this, they could allow your competition to get a domain that is similar to your domain, and try to steal your web traffic and your customers.

A similar domain name, or a domain with a common misspelling, could cause enough confusion with your visitors for you to lose business.

You can stop cyber squatters by having people go through you, for authorization.

You can lock in authorized entities of your claim of other domain names, by going through your domain name registrar, and simply filling out a form.

You can always purchase these names, and keep them safe under your umbrella.

The prices for purchasing .biz, .net, and .org domains are usually very inexpensive, and are worth the cost of keeping your website business address safe from cyber squatters.

Whey filling out an authorized entry form with your domain registrar, there may be a time frame for you to adhere to, before they quit holding other versions of your domain name.

Usually when you purchase a domain name, your domain registrar will offer you the option of purchasing all the other versions that are available for the original domain.

If you choose not to purchase the other versions, they will not hold them indefinitely and if you wait too long, they will not check the IP Claim Service database and you could lose the .info or net version of your domain name.

Cyber squatters can ruin what you have worked so hard to build up if you're not vigilant, so play it safe, and get the authorization and the rights to similar versions of your main domain, .com name.

Using AdWords To Target Gmail

Thursday, January 14, 2010

Strategic Online Profit Strategies provide our visitors with useful internet marketing tips and strategies, that home based business entrepreneurs can use to increase their bottom line.

I recently ran across this video made by a Google AdWords media planner named of Austin Lau, that shows you how to use Google AdWords to specifically target Gmail.

If you are a Google AdWords user, I'm sure you will find it enlightening. If you are not, you might still find it useful.



There are tons of possibilities for using this in your affiliate marketing...

When somebody gets a message from their friend saying something like, “I think I need a new kayak this year to go...”

Shazam! You could show them an advertisement from SeaEagle.

Another way to use it, is when someone writes something like, “I could sure use a new tent for...”

Walla! You can display an ad for a new tent from Gander Mountain.

The only negative I can see, is that there is limited volume, but the low price and high click through rate, should definitely make up for it.

Anyway, It never hurts to have too much knowledge!

Affiliate Program Marketing Business Information

Tuesday, January 12, 2010


The key to any successful affiliate program marketing business is targeted marketing, doing plenty of research, and creating websites or blogs that convert into sales.

Affiliate program marketing is definitely a business that anyone can profit from, especially newcomers to the internet.

You don't need to be an authority on any subject, but you do need to do some research on the affiliate product you plan to promote in order to understand what it's all about.

Once you pick an attractive product that can provide you with a decent commission schedule, you need to decide on the best way to promote it.

The concept of affiliate program marketing, is in fact a very simple marketing strategy that is partially an outgrowth of the Internet, and free email.
If you plan on actively engaging in affiliate program marketing online, you either need to start getting people who visit your site to subscribe to your newsletter, or free giveaway; or you need to by lists of email addresses from people who gather lists of double opt-in subscribers.

It is not a good idea purchasing lists unless you can be absolutely positive that they are current, and specifically targeted to the market niche of the product you are trying to promote.

A double opt-in that is from a purchased list, must not only agree to accept emails from the site that they subscribed to; they also have to agree to accept emails from other unnamed websites that may be affiliated with the original site.

The laws in the U.S. that govern Spam, require that you get the addressee's permission before sending them any promotional materials, and that the addressee has the right to cancel their permission at any time they choose.

The really successful affiliate program marketing businesses, will never use purchased lists and take the chance of being flagged as a spammer.

They are masters at compiling their own mailing lists, and they guard them like Fort Knox.

If you plan on having a successful affiliate program marketing business, you need to develop your own mailing list as quickly as possible.

You can start your list today, Here!

Here Is More Free Affiliate Program Marketing Information That Will Help You Get Started Building Your List.
 
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