The Value Of Autoresponders

More often than not, most people that are surfing the internet for specific information, that come across your website, have absolutely no intention of buying anything from you.

It usually requires several exposures to an article, a product, or sales pitch, before a visitor to your site will decide to purchase anything from you.

This is not to say that a well written sales page cannot entice a buyer; there are some impulse buyers, my wife being one of them, who will purchase on the first visit, however, this is not the norm.

To stop visitors from leaving your website without ever returning, you need to capitalize on their initial visit, and before they leave, find a way to follow up with them several times.

Developing an e-mail list is one way to do this, and the best way to develop and manage an e-mail list, is with a program known as an autoresponder set up on your website.

An autoresponder can handle virtually any email you receive, and is a wonderful asset to your business.

Autoresponders capture emails from your website traffic, before your visitors leave your website, and then manage the e-mail database that it collected from your web traffic.

You can subscribe to an autoresponder, and once you sign in to your account, you can create a sign up form to capture your website visitor's name and e-mail address.

These addresses are then added to a customer database, or list, where you can reestablish contact with your visitor and send them additional product information.

Once you have a list established, you can use your autoresponder to showcase new products and information to your customers as many times as you feel necessary.

An autoresponder is like having an underpaid salesperson at work 24 hours a day, 7 days a week, without the hassles of dealing with human resources.

There are many other valuable uses for autoresponders once a database of sufficient size is collected.

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