Click Fraud - What Is It And How Do You Stop It?

You probably have heard about "click fraud" - what is it, and how do you stop it from happening?

If you are an AdWords or AdSense user; you have probably already encountered "click fraud" to some degree.

Google uses clicks to reimburse publishers for allowing Adsense ads to be placed on their websites. A certain amount of money is paid by Google, to the publisher, every time an Adsense ad is clicked on by someone visiting their site.

Unscrupulous website publishers occasionally attempt to artificially increase their earnings, by generating false, or "fraudulent clicks", on Adsense ads placed on their sites.

Click fraud, is simply the attempt by these unscrupulous publishers, to have people clicking the ads on their websites, to earn a higher income.

Whatever name you give it, it's still fraud.

Some people set up websites for the sole purpose of generating revenue with "click fraud" using Google's Adsense program.

An incredible number of clicks are gathered by some publishers using sophisticated, very complex methods. Other publishers use simpler ways to get other people to click on their Adsense ads.

Without going into detail as to how this is actually accomplished, publishers that use either method will likely be banned from the program, and probably sued, when a large number of clicks suddenly appear from a single address.

There are countless "click fraud" scams that abound on the Internet, and Google has developed a strict policy concerning it.

Publishers that have employed such techniques as "click fraud" in the past, have been successfully sued, however; even with Google's best efforts to minimize the risk, "click fraud" still occurs.

Conservative estimates are that 20% of AdSense link clicks are "click fraud" and intended to steal from the person placing the ad.


Despite the amount of "click fraud" that cannot be contained by Google, AdWords advertisers still find this method is more profitable than any other conventional non targeted advertising method on the Internet.

To Learn More About Google's Adsense, Click Here.

Your Website Should Be Easy To View

An important but sometimes neglected point in website construction, is ensuring that your website is easy to view.

This sounds like nit picking, however, have you ever visited a website with text so small, you need a magnifying glass to view it? How about a website where the color combination are so gaudy and obnoxious that you can't easily read the content?

Your website should be easy to view by your visitors, this is critical in promoting your site and attracting potential clients.

To ensure your website is easy to view, consider the following 5 suggestions.

1 - Don't clash colors on your website. Make sure they are easy on the eyes and do not distract form the content of your web site.

2 - Don't use excessive and distracting graphics. Excessive graphics not only distract from the "thrust" of your website, but also cause slow loading in browsers of visitors with slow Internet connections.

3 - Don't use excessive rich text formatting. Underlining,italics,and bold text all have their place, however, excessive use causes a website to look too "busy" and distracts from the overall quality.

4 - Don't forget to use plenty of space in your article content. Make sure that there is plenty of "white" space between your sentences. Make frequent paragraphs when writing your content. This makes the overall reading of content on your web page much easier on the eyes. You don't easily get lost when you have a lot of "white" in your text.

5 - Don't forget to use easily readable fonts. Your font size should be large enough for visitors to easily read, yet not overcoming to your reader. Extra large fonts look awkward on your web page, and are unnecessary. Too small fonts, make reading large article, a chore.

6 - Don't overuse colors in your fonts. Using colors to put exta emphasis on topics or words is just fine. Using colors unnecessarily in the content makes reading irritating to a visitor and can lose the idea that you are trying to present to the reader. Judicious use can enhance a web page but, just like anything else, too much of a good thing is NOT GOOD.

These 6 considerations should make your website easier to view, attract more visitors, and keep them!

For More FREE Information On Website Usability, CLICK HERE.

Avoid Annoying Web Pages!

Freedom of expression is available to everyone, however if you would like to keep your visitors from leaving your site, avoid annoying web pages!

Professional and amateur web artists and designers thrive on the internet, and freely explore their artistic prowess in a number of venues.

Unfortunately, with the freedom of expression, comes the ability to offend the sensibilities of website visitors, by going overboard and building annoying web pages.

It's sometimes hard to determine, what makes a particular web page bothersome to a visitor.
Some websites provide good looking web pages using certain colors, while others use the same colors and come up with an annoying color scheme.

Use colors that work together.

Colors used properly, can make a website attractive and communicate emotion to the viewer.
However, there is an indeterminable line, that when crossed, causes a website using the same colors to lose viewers.

Some color combinations are just plain irritating to the eyes!

An example is using a red and white color combination during the Holidays Season. This is totally appropriate and acceptable during this time of year. The same color combination based on another theme, say internet marketing, would probably not attract or keep many visitors at any other time of the year.

Colors can add interest to an otherwise dull website that is loaded with plain text. On the other hand, too much color distracts from the content of the site.

Placing a dark text on a black, or dark background, is totally unacceptable, and makes the text painfully difficult to read.

Some common sense on the part of the web designer usually precludes this potential problem.

Excessive graphics and pop ups are also more than a distraction on some websites.

Graphics used judiciously, enhance the quality of a website. Overuse of graphics, has the opposite effect plus they cause delays in page loading.

We sometimes forget that a great percentage of internet users still access the internet with slow modem connections.

Excessive graphics cause long load times and will lose potential customers. Nothing is more aggravating than a web page that just sits there waiting to load! Talk about annoying!

Pop ups, in my humble opinion, are something that should be banned from websites. They do have their place in marketing applications, however, they are almost as annoying to me as slow loading web pages.

Another annoying factor in web page design, is the excessive use of clicks to access information that should be readily accessible. You should not have to click through 4 or 5 pages, to get the information you need.

To me, anything over 2 clicks is too much! Why over complicate navigation in your website?

KISS, keep it simple stupid, and you will retain more visitors.

I know there is no such thing as a "perfect" web page design because we all have a different vision of perfection, however, if you use some common sense in addition to your artistic creativity, you can avoid annoying web pages.

For Some Strategic Online Profit Strategies That Will Make You Money,CLICK HERE!

The Value Of Autoresponders

More often than not, most people that are surfing the internet for specific information, that come across your website, have absolutely no intention of buying anything from you.

It usually requires several exposures to an article, a product, or sales pitch, before a visitor to your site will decide to purchase anything from you.

This is not to say that a well written sales page cannot entice a buyer; there are some impulse buyers, my wife being one of them, who will purchase on the first visit, however, this is not the norm.

To stop visitors from leaving your website without ever returning, you need to capitalize on their initial visit, and before they leave, find a way to follow up with them several times.

Developing an e-mail list is one way to do this, and the best way to develop and manage an e-mail list, is with a program known as an autoresponder set up on your website.

An autoresponder can handle virtually any email you receive, and is a wonderful asset to your business.

Autoresponders capture emails from your website traffic, before your visitors leave your website, and then manage the e-mail database that it collected from your web traffic.

You can subscribe to an autoresponder, and once you sign in to your account, you can create a sign up form to capture your website visitor's name and e-mail address.

These addresses are then added to a customer database, or list, where you can reestablish contact with your visitor and send them additional product information.

Once you have a list established, you can use your autoresponder to showcase new products and information to your customers as many times as you feel necessary.

An autoresponder is like having an underpaid salesperson at work 24 hours a day, 7 days a week, without the hassles of dealing with human resources.

There are many other valuable uses for autoresponders once a database of sufficient size is collected.

For More Information On The Value Of Autoresponders, CLICK HERE.

Why Do I Need To Write A Press Release ?

Occasionally I hear the question; why do I need to write a press release?

There are many correct answers, but increasing your business publicity, and credibility, are on the top of the list.

The only part of a marketing strategy that truly builds credibility, is publicity.

Publicity can be had for free, and in most instances, all that is required is time and effort. So why write a press release? Because of it's effectiveness in building credibility.

For new start up businesses, building credibility through publicity and advertising, is critical to success.

Both advertising and press releases are effective, however, when it comes to building credibility, press releases definitely beat out the competition.

You can control your message with advertising; you cannot control your message as effectively with press releases.

Because of this fact, press releases have more credibility with the public.

When readers view an advertisement, they instinctively know that there is a good bit of bull included.

When they read a press release by a reviewer, reporter, broadcaster or an "independent" authority; they are more inclined to believe what is being written in the press release than in an advertisement.

A well written press release can directly influence reviewers, reporters, and the like.

The bottom line is that nothing can win credibility with a customer, give your business the much needed exposure it needs, or dramatically increase your sales, as a well written press release that is published by the media.

That is why your should write a press release!

For Morel Free Marketing Strategies, CLICK HERE.