Showing posts with label internet marketing strategies. Show all posts
Showing posts with label internet marketing strategies. Show all posts

Strategic Profit Strategies: 4 Powerful Marketing Strategies You Need To Know

Saturday, May 8, 2010

Here are 4 powerful marketing strategies you need to know about if you plan on being successful as an online marketer.

No one is saying that you must absolutely use these strategies to become a success; but you if you keep an open mind, and study each of these marketing strategies, you will discover how these strategic profit strategies can have a positive affect on your business and your bottom line.

  • The Offering Money Strategy
In this strategy, the marketer suggests that their product is so "hot" that a number of people have already offered them money to hold the product or spot open for them, before it is actually released for sale to the public.

Often the best marketers will also mention that, in order to be "fair" to everyone, they couldn't accept money to hold the spot open, and that buyers would have to be present to purchase the product when it goes live.

  • The I Can't Tell You Everything Right Now Strategy
Of the 4 powerful marketing strategies you need to know about, this one is probably one of the sneakiest. The marketer states that they can't reveal everything right now about their product, because their competition is watching; or something to that effect.

This strategy advises your prospects that you'll tell them more
about your new product when it's closer to being released, because you don't want your competitors copying the product or new service.

Good marketers will often provide other reasons such as; the possibility of being ripped off and their having profits stolen, the possibility of the competition creating an inferior less effective "knock off" product, or just demonstrating how "evil" your competition can be. The strategy is to instill in other people's minds, the idea that the competition is someone they shouldn't buy from.

  • The Privileged URL Strategy
This powerful marketing strategy tells your prospects "don't share this link with anybody....". It suggests to your prospects that they should feel "privileged" to be on your list, website, or net meeting and that only they should know about your "secret" URL.

You can further the secrecy aspect of the site and make it sound extra special by making them click on and agree to a nondisclosure contract before being admitted to the website.

Make sure that your "secret" website has some value to it. Offer your prospects a select free product specifically for them, a discount to a high priced product, a sign up form to your affiliate program, or a free whatever.

  • The Warning Strategy
This strategy advises prospects that they may not be able to face the future without reading your advertisement.

When you warn people about anything; it's probably going to be detrimental to them in some way; so they usually tend to stand up and take notice.

If you warn them about a competitor's product, or about an upcoming price increase on one of your products or services; people are more likely to take immediate action on your warning.

All of the 4 powerful marketing strategies you need to know about are time tested, and are proven strategic profit strategies that will increase your bottom line.

Make Your Website Buyer Friendly

Thursday, March 26, 2009

A fundamental online profit strategy that most of us take for granted is making it easy for visitors to purchase the product or service.

In order to promote your product and it's benefits, you need a top notch informational website that will accomplish four goals.

Enable your website visitors to purchase your products with the least amount of difficulty.

Brand your product and build on it's name recognition.

Acquire email addresses and the names of your visitors with opt-ins.

Leave your customers satisfied with your product or service.

Plan a simple layout before you build your website. The average visitor should be able to easily maneuver through your website.

Your Buy Now, Click Here, or Add To Shopping Cart buttons should be highlighted, prominent and easy to find on your sales page.

There is nothing worse than seeing a visitor interested in purchasing your product, leave your website, because they couldn't find the Buy button.

The time that was lost searching for the button, gave the visitor second thoughts about purchasing the product. This search time lapse resulted in the loss of the sale.

When setting up a new web site or mini-site, get a friend to purchase your product and critique the layout of the site. This simple profit strategy can save you a lot of money by spotting weak areas on your site's structure. Remember, make it easy for you visitors to purchase your product.

Establish your brand name on your website and continue promoting it. Make your logo, company's name, product or service, and any other unique aspect of your business VISIBLE and in a prominent area of your website.

MAKE YOUR BRAND CONSPICUOUS ON YOUR WEBSITE.

One strategic profit strategy that develops trust and a relationship between your client and your business, is to offer your customer an iron clad guarantee. Ensure that your customer understands your policy and then go the extra step with an unconditional guarantee.

This strategy may lose you some money with unscrupulous buyers but, in the long run, making a satisfied customer will make a customer for life.

Second and third follow up sales to satisfied customers are not uncommon on the Internet using this strategy.

For more internet marketing strategies that will increase your profits, CLICK HERE.
 
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