Strategic Online Profit Strategies For E-mail Marketing

One of the most cost effective strategic online profit strategies in use today is email marketing.

Whether you're raising money for a non-profit, marketing your product or service, promoting an affiliate product, or just keeping your audience engaged; email marketing is probably the cheapest way to reach and keep in contact with your constituents.

Of all the strategic online profit strategies we use, email marketing must be done in an extremely cautious manner or instead of increasing your marketing audience, it can actually turn away your potential clients.

What keeps consumers reading your emails?

What makes your customers unsubscribe from your email list?

Studies show that more than half of consumers report occasionally unsubscribing from their email lists for one reason or another and another 15% report that they frequently unsubscribe from email lists.

There are three reasons most often cited for unsubscribing:

• The unusually high frequency of email messages.

• Receiving content that is perceived as being irrelevant.

• Believing that email addresses are being sold or disseminated to others.

Successful strategic online profit strategies require that you thoroughly understand what your viewers are interested in, what drives their interest, and how often they prefer to receive email correspondence from you before they consider it a nuisance.

To to this and become successful, you need to do some research.

• If you're not already tracking your viewers response to your emails, start doing so immediately.

There are many autoresponder services that track click through rates, read or unread emails, the amount of time that your recipients spend reading each correspondence, deletion rates, etc. and will provide user friendly reports to you in a timely manner.

By tracking your communications, you can determine over time which topics are most interesting to your potential clients and put more focus on those topics.

Over time you will begin to see trends develop with the type of articles that most interest your clients, the tone of those articles and what issues dominate your niche market.

A good strategic online profit strategy would be to then package your information to make it more palatable to your readers.

Packaging information to your readers in a more digestible form will often increase your click through rate and reduce the number of unsubscribers.

• Try conducting surveys with your list to see exactly what they want.

Surveys are one of the best ways to develop honest feedback from your readers and determine what interests them or what irritates them the most.

When the results come in, look at ways you can segregate your email lists to better target your messages. If there are obvious problems with your content, this is the best way to get a handle on it and remedy the situation.

These strategic online profit strategies will allow you to better know your readers needs and significantly decrease the number of unsubscribers from your list.

It's a fact the the majority of consumers use email as their primary online method of communication and although social networks and instant messaging is being used more frequently; email marketing will be here to stay for years to come.

Never underestimate strategic online profit strategies for email marketing.

Email Marketing For Non Internet Based Companies

More non Internet based companies than you can imagine are now using email marketing in their businesses.

Your local drugstore for instance, uses email marketing to promote their store specials when they inform their customers that their perscriptions are ready.

You local band may use email marketing to advise their followers when and where they are playing next to insure an eager audience at every stop.

Your local video store uses email marketing to promote their new releases with local specials.

They routinely place their email customers on exclusive lists for popular new releases that sell out quickly, so their valued customers get first "dibs" on movies that others would normally have to wait in line for.

Your local hairdresser promotes their business, by offering specials to their clients as well as new grooming products as they become available from manufacturers.

Your local car dealer uses email marketing to follow up with recalls, factory maintenance, customer satisfaction surveys, and special product or vehicle sales offers.

All these non Internet based companies use email marketing in a positive and productive way, to build their businesses and create a loyal following.

Using these and the following strategies, any non Internet based company can benefit from email marketing, to help grow their businesses.

Non Internet based companies can easily create Email lists in a variety of ways without using the the Internet.

Non Internet based companies can easily create email mailing lists and start using email marketing to their advantage, by offering their customers the opportunity to sign up by either having a sign up sheet near the front door of their business, or even at their check out register.

Businesses like Pet Smart or Kroger, routinely offer cards for discounts or "in store specials" when their customers sign up and provide their names, addresses, email address, and phone numbers for the card.

Non Internet companies also often provide their business cards at their check out registers that have their website addresses on the cards.

Their customers are then offered the choice to opt-in, when they browse their website.

Email marketing for non Internet based companies is economical, profitable, and growing daily.

Click here for more free information and Email marketing tips.