Strategic Online Profit Strategies For E-mail Marketing

One of the most cost effective strategic online profit strategies in use today is email marketing.

Whether you're raising money for a non-profit, marketing your product or service, promoting an affiliate product, or just keeping your audience engaged; email marketing is probably the cheapest way to reach and keep in contact with your constituents.

Of all the strategic online profit strategies we use, email marketing must be done in an extremely cautious manner or instead of increasing your marketing audience, it can actually turn away your potential clients.

What keeps consumers reading your emails?

What makes your customers unsubscribe from your email list?

Studies show that more than half of consumers report occasionally unsubscribing from their email lists for one reason or another and another 15% report that they frequently unsubscribe from email lists.

There are three reasons most often cited for unsubscribing:

• The unusually high frequency of email messages.

• Receiving content that is perceived as being irrelevant.

• Believing that email addresses are being sold or disseminated to others.

Successful strategic online profit strategies require that you thoroughly understand what your viewers are interested in, what drives their interest, and how often they prefer to receive email correspondence from you before they consider it a nuisance.

To to this and become successful, you need to do some research.

• If you're not already tracking your viewers response to your emails, start doing so immediately.

There are many autoresponder services that track click through rates, read or unread emails, the amount of time that your recipients spend reading each correspondence, deletion rates, etc. and will provide user friendly reports to you in a timely manner.

By tracking your communications, you can determine over time which topics are most interesting to your potential clients and put more focus on those topics.

Over time you will begin to see trends develop with the type of articles that most interest your clients, the tone of those articles and what issues dominate your niche market.

A good strategic online profit strategy would be to then package your information to make it more palatable to your readers.

Packaging information to your readers in a more digestible form will often increase your click through rate and reduce the number of unsubscribers.

• Try conducting surveys with your list to see exactly what they want.

Surveys are one of the best ways to develop honest feedback from your readers and determine what interests them or what irritates them the most.

When the results come in, look at ways you can segregate your email lists to better target your messages. If there are obvious problems with your content, this is the best way to get a handle on it and remedy the situation.

These strategic online profit strategies will allow you to better know your readers needs and significantly decrease the number of unsubscribers from your list.

It's a fact the the majority of consumers use email as their primary online method of communication and although social networks and instant messaging is being used more frequently; email marketing will be here to stay for years to come.

Never underestimate strategic online profit strategies for email marketing.