Although squeeze pages are designed to attract, convert and get visitors to subscribe to an email list; high conversion squeeze pages are designed to function as qualified lead "magnets".
They are NOT intended to act as a "magnet" for freebie seekers or for people who have little interest in what you are marketing.
There are several steps used to create high conversion squeeze pages which I will briefly outline below however, before we start, it's important that you understand exactly what the intent of a squeeze page really is.
The only reason for placing a squeeze page on your web site is to extract contact information from your visitors.
That's it. Nothing more.
High conversion squeeze pages are NOT for marketing, linking to other web pages, promoting one time offers or displaying anything but content that will "squeeze" contact information from visitors to your site.
The contact information can be as simple as just the email address or as complex as getting details such as age, sex, race, height, weight, income status, work status, etc.
High conversion squeeze pages are specifically designed to attract readers, grab their attention and get them to opt in to your email list.
In order to create this vital list building element you need to do the following:
- Freebies can be a high quality lead magnet
It's important that you first know what your visitors want.
Then you need to give your visitors something of value and make sure they appreciate how valuable it is.
You then need to sell your visitor on your product enough to convince them to buy into your list.
Here is where you need to create high conversion content for your squeeze page.
- Make sure you over deliver on your freebie.
Create a feeling of expectation for your visitors.
When you create the feeling that they just can't wait for your next email with your giveaway, you know you've succeeded in over delivering.
You can do this by offering a second freebie to your visitors when they confirm their subscription.
Once they provide you with their email address or whatever other contact information you need; take them to a landing page that explains how they can confirm their subscription and receive another free gift once it's confirmed.
- Give your freebie a catchy name.
- Brand your freebie with a catchy title that your visitors can easily identify.
An indistinguishable freebie with no name is boring, useless, difficult to talk about and virtually nonexistent.
- High conversion squeeze pages use graphics
Not only is a picture worth a thousand words, it makes your freebie much more identifiable.
Professional quality eye catching graphics, combined with a catchy title, will often capture an opt in without the visitor even reading the content.
Graphics also tend to make your freebie appear more valuable to your visitors. An image of the product you are offering is always an immediate eye-catcher.
- Place your squeeze page in a strategic location
When your visitor displays your website, make sure they don't have to scroll down the page to get to your opt in form.
Most visitors only remain on your page for a split second before deciding if it is what they are looking for. Strategic placement of your opt in form is important to get your visitor to focus on the copy and read it.
Since people read from left to right, place your opt in form in the uppermost left hand corner of your page where it will get the immediate focus of your reader.
If your visitor is searching for a specific article, video or a picture, they will have the opportunity of seeing your squeeze page first and then moving on if it is of no interest to them.
High conversion squeeze pages are "targeted". You do not want or need the email address of someone that is not interested in what you are offering.
- Don't trick your visitors into an opt-in
Don't try to trick your visitors into subscribing to your list with fancy wording, videos or forms.
It's important that your visitor knows exactly what they are subscribing to, what they will be getting from you in return and how to sign up to your list.
A lot of squeeze pages have a good headline and some bullet points but neglect to tell their visitors what to do.
Spell it out for them. Tell them exactly what they need to do and how to do it.
Tell them to "Fill out the form below with your first name and email address."
Tell them where to click and what the button says.
Point some arrows to the opt in form so they can't possibly miss it. Often just the opt in form with a couple of large red arrows pointing to it will work better than a fancy form.
Don't take anything for granted, be brutally specific.
- Test your squeeze page on a regular basis
Small changes often make a huge difference.
Try changing the headline, bullet points, submit button, copy, graphics, background colors, text colors and whatever else you think could bring more focus on the opt in form if you don't feel you have enough subscribers in a reasonable time period.
Sometimes seemingly insignificant tweeks can make a dramatic change in the number of opt ins.
High conversion squeeze pages are specifically targeted.
Remember that although squeeze pages are designed to attract visitors to subscribe to your email list; high conversion squeeze pages are function as qualified lead "magnets".
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