Strategic Online Profit Strategies: Offering Free Incentives For Sign Ups To Your List

Saturday, May 7, 2011

Offering free incentives for sign ups to your email subscription list has become a much more widely used strategy during the current economic downturn.

People love getting anything for free, which is why offering free incentives for sign ups work so well.

There are essentially three strategic online profit strategies for getting visitors to sign up to your list when offering free gifts.

  • Signing up to your list before the bonus incentive. 

    One of the most frequently used list building methods, is to offer a generous free incentive to visitors who subscribe to your website or newsletter.  In return for your free incentive, visitors give you their email address along with permission to contact them in the future with additional information and other offers.

  • Signing up to your list after the bonus incentive. 

    Lately, this list building method is becoming more widely used online. 

    With this method links in the document content, video pages, software, or whatever encourages visitors to sign up without requiring them to opt in to get the content.  However, an opt in is necessary if the visitor requests additional information on the topic.

    An example of this strategic online profit strategy is to offer Part 1 of a 10 part video course free to your visitor, but in order for them to proceed with Part 2 of the course and forward; they are required to opt in to your list.

    This is a very effective method of offering free incentives for sign ups because if your visitor likes what you initially have to offer them, they have the option at that point of either leaving or opting in to your list to receive the remainder of the course. 

    Opt ins gathered using this strategic online profit strategy are highly targeted and far more likely to generate future sales from additional offers.
      
  • Signing up to your list both before and after providing an incentive.

    This method allows you to build a deeper relationship with your reader as they become your subscriber and again when they become your customer. 

    Using this strategy, you give free open content to your visitors, get their opt in, and then later reinforce the subscription with additional permissions and opt ins.This advanced method of building a targeted list moves your feed subscribers to email subscriptions by offering them additional benefits over and above your normal daily content. 

    Bloggers in particular frequently use the "before and after" incentives strategy of list building.  
Offering free incentives for sign ups to your list works; that's why almost everyone is using them!

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DEEPAK OBERAI said...
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