
Strategic online profit strategies based on alliances with reputable companies who are not in direct competition with you, but have a similar product line or service to yours, will reduce your advertising costs and increase your customer base.
The important thing to remember is that you need to allay yourself with companies that offer superior products or services to their customers.
If you can attract a strategic alliance with a company that has a large customer base, you can increase your profits tremendously in a very short period of time.
Strategic online profit strategies based on alliances is not a new concept and it is definitely an under utilized strategy with the majority of small to medium sized companies.
Here are some examples of strategic online profit strategies based on alliances that work well particularly with companies that have a large customer database.
- Endorsing and adding additional non competitive products to your customer database
- Reactivating archived customers that received service subscriptions
- Getting new customers by using opt in subscriber forms.
- Using targeted email campaigns to create a "sales funnel" of new customers.
- Sharing the results of profit pulling sales copy on non competitive products with your alliance with direct mail advertising copy
- Sharing cross selling direct mail advertising costs by promoting non competitive products to each customer base
Many of the larger companies don't even have a basic squeeze page or place on their websites for visitors to obtain additional information about their company.
This is unfortunate because most clients like to be rewarded and continually looked after with additional product or service follow ups after their initial purchase, even if the product was produced by another company.
Often companies inexperienced in business marketing strategies who have never set up a strategic alliance, try to implement these strategies themselves only to wind up with limited success.
Unless you know how to set up your business marketing strategy correctly and are experienced, it can easily backfire causing a tremendous amount of damage to customer loyalty and longevity.
Strategic online profit strategies based on alliances can be highly lucrative and productive when both parties collaborate on their business marketing strategies.
Often just a simple form on each website asking the visitor if they want to receive additional information, a free business report, a free sample or trial, or a free ebook or catalog will immediately improve the customer base and bottom line of the strategic alliance.
There are multiple ways to increase business profits without having to do much more than send your existing customers a targeted email or a direct mail letter.
Like partnerships and joint ventures, strategic online profit strategies based on alliances will work to your benefit, regardless of the size of your company as long as both parties share their input.
0 comments:
Post a Comment