Adopting these core strategic online profit strategies can significantly increase your business presence on the Internet with very little cash outlay.With today's technology revolutionizing the way businesses strategize; you can now reach thousands or even hundreds of thousands of people with just a small dedicated sales team that adheres to some core strategic online profit strategies.
Below are a few core strategic online profit strategies that have been proven effective over the years and are successfully used by thousands of businesses.
- It's imperative that you make your website dynamic and interactive.
You only have a few valuable seconds to make a positive impression and communicate your intent to your visitors. Visitors have come to expect to see the content management systems that most companies are now using, in lieu of traditional static websites.
You need to offer fresh, compelling content to encourage website visitors to return regularly. If possible, try to get your visitors involved with your business in some meaningful way.
Remember that your website is your public face and you may never get another chance to make a positive first impression with your potential customers.
- Managing and consolidating your contacts is one of the often overlooked core strategic online profit strategies that is critical to any business.
It is critical that your business has a system that enables you to manage all your business relationships.
This includes your customers, donors, individual contributors, volunteers, colleagues, business or JV partners, media, elected officials, etc. Many online businesses use some sort of CRM (Constituent Relationship Management) system that enables them to manage all of their business relationships through a single versatile database.
This allows businesses to easily target and personalize email campaigns, newsletters, special offers or promotions, or even fundraising drives if your business is a non-profit organization. Consolidating your contacts also makes it easy to aggregate and track your results.
- Use aggressive email marketing.
Email marketing is one of the most cost effective core strategic online profit strategies available to reach your target audience and your existing customers.
Email marketing gives you a substantial return for every dollar invested. It is timely, highly targeted, cheap, and builds trust and fidelity with your customers.
To ensure that your emails reach a broad base and are well targeted; you need to already have an accurate widely populated CRM system; or acquire your own targeted list using squeeze pages, product giveaways, etc.
- Promote online networks and partnerships.
Remember that the more traffic and links you have to your website; the higher your page rank and listing in the relevant search engine results.
Each and every back link and visit to your website counts toward your prominence in the search engine rankings. It is critical to get your website listed on the first page of a relevant search in order to increase your business credibility and visibility.
You can list your business or organization in all relevant directories and if applicable, professional associations, and get a back link to your website whenever possible.
Avoid "link exchanges", but do exchange links with partners and colleagues, especially those that already have a high PageRank. If you are a non profit organization; ask your donors to link to your site.
You can also use social networking sites like Twitter, Facebook, or LinkedIn to increase your web presence and use the network of bloggers to your benefit.
- Always monitor the results of your efforts.
Google Analytics is an excellent way to keep tabs on what exactly is driving traffic to your website. It can also spot why traffic is not being driven to your site so you can correct the situation.
It takes time to discover which campaigns work and what doesn't. Monitoring the results of your communications will spotlight which topics peak your audience's interest and which strategies generate the greatest response rate from your customers. What works best for one company is often unique to that company and may not work for your business.
Test and continually refine your strategies until you come up with a winning formula.
0 comments:
Post a Comment