You can fool yourself into believing that Twitter is a dumb application, and that no one conducts any business on the site; however, you'd be shorting your business potential if you do.
All in all, I believe the pros considerably out weigh the con's, for using Twitter for business, however, if you're a verbose individual, Twitter can certainly be a challenge to use.
You must be brief.
Pros
- Twitter leads almost all other Internet sources, for breaking news stories.
- Twitter is great for instant meetups; called tweetups.
- Twitter is great location for an opinion poll.
- Twitter can be used to focus people's attention on what you want to
- Twitter allows people to build backchannels
- Twitter has a huge following.
- If you follow the right people, Twitter can teach you great things.
- Twitter allows for criticism but it goes both ways.
- Twitter can be used for immediate customer service in some instances
- Twitter can be used for online business marketing and development
- Twitter is time consuming
- Twitter becomes a distraction
- Twitter requires a strategy to be effective
- Twitter doesn't replace customer service.
- Twitter doesn't replace email marketing as a strategy
- Twitter can open up a company to undue criticism
- Twitter is for people with too much time on their hands
- Twitter still has too many bugs
- Twitter is for nerds.
Tweeting your business can get you an awful lot of traffic when you do it properly.
The social media landscape is vast and still growing strong.
There are many businesses that have discovered the business value that Twitter offers, and all we can see is a blossoming future for businesses using the site.
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