Why Should I Use Google Places?

Google Places is an online Business Listing that gives businesses the ability to quickly reach thousands of local Google users.

Because more people use the Internet to search for information, products and services than any other medium, it's important that your business can be easily identified online.

Google, Yahoo, AOL, Bing, Ask, and the other search engines are all good places to have your business listed.

However, since Google is the number one search engine online, it is extremely important that your business can be easily located on both the Google.com search engine and on Google Maps.

As you know Internet users type in a keyword term or search phrase, to locate what they are searching for when they use Google and the other search engines. 

After the search is completed, a search results page with multiple listings of websites that are the closest match to the keywords entered by the user will be displayed.

The problem is that there can be literally millions of websites to get information from.

Of the pages upon pages of results that are provided from almost any keyword that is searched for, the "sweet spot" for any business is the first place on the first page of the search engine results.

Being on the first page of the search engine results for your business keyword or keyword phrase, is the best location for business capitalization.

Most people assume that the first page of the search engine results is the best for the search term they entered and usually do not bother looking past the first page.

That is why businesses that attain the top positions of the first page usually have invested a lot of time and money getting there.  Online marketing campaigns and SEO is expensive but will out rank the competition.

The "holy grail" of locations is to be on page one in the Google Places section which is normally on top of the page and is prominently outlined with red markers.

If your business already shows up on Google, you may not think that Google Places is 
worth the time to deal with, but if you haven't verified your listing, it could be easily outranked by your competition or contain erroneous information.

Businesses who verify, optimize and claim their listings have a better chance of keeping their positions intact.   If you haven't verified your business and it is at the top of Google Places, you could still be knocked off your position in the SERPs by your competition.

In order to achieve and remain on top of Google Places, you need to first set up your listing.

Go to http://www.google.com/local/add/

Create a Google account if you have not already done so.

Click on the "Add a New Business" tab and enter your business information.

Fill out as much business information as you can in the fields.  You can always edit the information later. 

Make sure you enter and provide:

• Your business name
• Your physical address
• Your local business phone
• Your business hours of operation
• Your business description (use keywords and keyword phrases)
• Categories that are relative to your business
• A maximum of 10 photographs and 5 videos of your business
• Coupons for visitors to use

If Google says that you are already listed, you can claim your listing when prompted.

When you have completed your listing, Google will provide you with a PIN that you will need to validate your listing.

You can do it by telephone or by mail. 

I recommend doing it immediately by phone after you complete your listing.  Google will call you immediately when you finish up with it.

If you choose to verify your listing by mail, Google will send you a postcard with your PIN on it but it takes at least a couple of weeks before you get it.

After you get your PIN, go into your Google Places account and click on the section that says “Enter your PIN” and click Go.

You may have to wait a day or so before your Google Places listing is live, but that's all you need to do to.

Now you can be assured that your business will be where it belongs online.

Strategic Online Profit Strategies For One Time Offers

There are some strategic online profit strategies for one time offers you need to know about before implementing and spending too much time on them.

We see more and more marketers using one time offers but do they really work? 
Are they worth the time you spend implementing them?
Do they convert well?
Do they help or hurt your business?

All these questions are relevant to your online business and should be considered before you implement One Time Offers.

Without offering any opinions, there are some things you need to know if you do plan on using One Time Offers (OTO's) in your marketing.

• If you DO use them, make sure they are to the point and will immediately grab the attention of your reader.

Because most people are already accustomed to seeing One Time Offers, you will only have a split second to spark interest in your reader before they click out of your offer.  Yes, most people DO consider them a pain.

If your reader does click out of your OTO, make sure that they are still able to easily access the download page for the original product or service. 

Often, when users click out of the one time offer and leave the webpage, they are unable to locate the original download page. All this does is create additional irritation and dissatisfaction with your customer.

• This brings us to usability.

Many marketers place the opt out link at the very bottom of the One Time Offer page in small fonts and make the customer scroll down the entire length of the page to find the "No Thank You" button.

People don't like wasting their time and usually resent this type of marketing ploy.

Make the One Time Offer page more functional by placing the "No Thank You" and "Let Me Order Now" buttons in larger fonts at the very top of the page.

This will garner you more respect with your customers and will often prompt them to scroll down the page to check out the offer.

• Make sure your One Time Offer is relevant to the product or service you are selling.

This seems like a gimme, but you would be surprised at how many marketers try to mix market niches.

If you are selling a book or a product on saltwater fishing, don't set up a One Time Offer for an IPad or a Cannon camera.  Stick with the market you are in and you will have a much better chance of interesting your customer in another product upsell.

• Make sure your One Time Offer is of substantial value to your customer.

Your customer is obviously in a mood to purchase or they wouldn't have bought your original product.  Make sure your offer is worth clicking on.  Your customers need to be convinced that you are over delivering on your original product as well as on your One Time Offer. 

Everyone wants a GOOD DEAL or a STEAL.  Make sure you give them much more than they would normally would pay for your One Time Offer product and then add a bonus as an additional incentive.

When your customers do take advantage of your One Time Offer, make sure you get a testimonial or at least a comment on how satisfied they are with their purchase.  This goes a long way in future marketing to your list.

• Lastly, make sure that your One Time Offer is unique and that it really is a One Time Offer.

Don't try to trick your customers into buying a One Time Offer and then keeping the same price.

Once your OTO is clicked out of, the price should revert to the original higher cost of the product.

Any bonuses or product combinations should also be discontinued after a click out.

Although you may lose some initial business, the long term effect of this policy will provide your customers the incentive to purchase One Time Offers at a later date.

It's important that your customers understand that when you make a One Time Offer, it is really a One Time Offer!

Some ClickBank Publishing Secrets That Will Increase Your Bottom Line

Here are some ClickBank publishing secrets that will increase your bottom line.

Before you set the price and publish your eBook on ClickBank, you need to learn how to successfully sell your digital product to your niche market.

In order to successfully market your product, it is essential to know what sells and what your niche audience is attracted to.

Here are a couple of valuable ClickBank secrets you can use for selling and promoting your ebooks to your market niche.

Since product images and titles are the first things that people normally see, those are the two most critical elements you need to focus on. 

Both should be relevant to your niche, and "catchy" enough to attract and hold the attention of your audience.  

Creating a good product image and an outstanding, targeted product title is one of the best ways to increase sales of your ebook.

When customers make a purchase, both the product image and title appear on the purchase form where they provide a powerful visual message to the buyer.

ClickBank allows you to load up to 20 images to your account.  This should give you plenty of opportunity to attract visitors to your digital product.

It is very important that you adhere to the publisher's contract agreement terms with ClickBank

The product image specifications are very specific and must meet with ClickBank's prior approval process. 

Once an image is linked to your product, you cannot delete it without removing the product; so be sure that you are happy with your final decision.

As with articles, your title plays an important role in the sales process.  The title is the first thing a potential buyer looks at and should be chosen with great care.

Product titles are limited to 70 characters, so choose an engaging title wisely and be sure to include targeted keywords for the best possible exposure.

When publishing your ebook, always pay attention to the details.  This will help to ensure success with the sales process, and increase your bottom line.

When your ebook's image and title conveys some value to your potential customer, you are more apt to attract a larger audience. 

The majority of customers want to know, “what’s in it for me”, before they buy any product.  So make sure to give them what they want. 

Using these two simple ClickBank publishing secrets will help you to start making money with your ebooks.