However, free resources need to be worthwhile or your visitors will not continue visiting your site.
The concept of getting something for nothing works as long as what you are giving away is worth bothering with.
Most marketers will provide a product or resource relative to their niche.
Programmers usually give away plug-ins, writers give away written products, graphic designers give away web templates and it goes on from there.
An effective strategic online profit strategy has been to give away free resources of some type however these days almost everyone is giving stuff away for free.
You would think that FREE would automatically lock in someone's attention enough to at least generate a visit to your landing page. However, these days it's not a guarantee.
In the early days of the Internet giving away a free e-book or some other resource would almost certainly guarantee you plenty of viral email forwards.
These days, it seems as if we are drowning in a sea of free "stuff".
Everyone seems to be giving away something for "nothing".
The point is that FREE still works, but free resources need to be worthwhile. They must be something very relevant and worthwhile to your visitor in order to garner their attention.
Today most marketers find that they have to "sell" their free giveaways almost as if they were charging people for the resource.
Getting someone to pay attention to what you have to market carries a cost to both parties but if you make sure the resources you give away are truly worthy of attention and you make your case for why it's worthwhile; you will find that people will still gravitate to your site.
Free resources need to be worthwhile if you expect your visitors to come visit your site but these days you really need to tell them why it's worthwhile.
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