The greatest press releases do not prompt journalists to write an article; great press releases are actually published as articles.
Although that may sound like an abstraction to reporters that are always strapped for time; in many cases the better your press release, the more of it will ends up verbatim in the reporter's finished article.
So one of the best strategies used in the greatest press releases, is to simply stop writing press releases, and start writing news stories.
Why bother spending money writing a press release that no one actually reads? Why not just write a news story that puts the readers first and will provide you greater rewards in social media?
Modern press releases differ from conventional press releases because they actually get published as is.
In other words, thanks to online PR services, your press release, or news story, will automatically become web content, which means it has a shot at automatically becoming news.
Here are some pointers to writing a news story that will captivate your audience.
- Provide a sure fire compelling headline
- Provide a strong opening that paints a picture that social media users can relate to.
- Use persuasive content that adheres to all the laws of great blogging.
- Don't create drivel, or self indulgent marketing garbage; your news story must be newsworthy and valuable.
- Don't wast words, get directly to the point.
- Optimize your news story completely towards social media.
- Use attractive text formatting for all three kinds of readers.
- Always put your readers first!
For about $100 you can go to the PRWeb Direct service and get your news story included in Google News, Yahoo News, MSN News, a page one link on the PRWeb home page, targeted pay per click ads, RSS distribution, and even have the journalists pick it up.
PR Web releases now come with enabled track backs, which can give your news story the possibility of going viral.
Yep, the greatest press releases are actually published as articles these days.
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