Strategies Used In The Greatest Press Releases

The greatest press releases do not prompt journalists to write an article; great press releases are actually published as articles.

Although that may sound like an abstraction to reporters that are always strapped for time; in many cases the better your press release, the more of it will ends up verbatim in the reporter's finished article.

So one of the best strategies used in the greatest press releases, is to simply stop writing press releases, and start writing news stories.

Why bother spending money writing a press release that no one actually reads? Why not just write a news story that puts the readers first and will provide you greater rewards in social media?

Modern press releases differ from conventional press releases because they actually get published as is.

In other words, thanks to online PR services, your press release, or news story, will automatically become web content, which means it has a shot at automatically becoming news.

Here are some pointers to writing a news story that will captivate your audience.

• Provide a sure fire compelling headline

• Provide a strong opening that paints a picture that social media users can relate to.

• Use persuasive content that adheres to all the laws of great blogging.

• Don't create drivel, or self indulgent marketing garbage; your news story must be newsworthy and valuable.

• Don't wast words, get directly to the point.
  
  
• Optimize your news story completely towards social media.
  
  
• Use attractive text formatting for all three kinds of readers.
  
  
• Always put your readers first!

For about $100 you can go to the PRWeb Direct service and get your news story included in Google News, Yahoo News, MSN News, a page one link on the PRWeb home page, targeted pay per click ads, RSS distribution, and even have the journalists pick it up.

PR Web releases now come with enabled track backs, which can give your news story the possibility of going viral.

Yep, the greatest press releases are actually published as articles these days.

Using SEO Quake To Find Authority Backlinks

One of the best tools available to find authority backlinks to your website is the SEO Quake plug in for Firefox.

If you don’t use currently use Firefox as your primary browser, you’ll need to download it at the link below before you can use the SEO Quake tool:

http://www.mozilla.com/en-US/firefox/fx/

After Firefox is installed, you can install the free SEO Quake plugin at:

https://addons.mozilla.org/en-US/firefox/addon/seoquake-seo-extension/

The SEO Quake plugin is relatively simple install, but if you have any questions, the YouTube video below walks you through the process in great detail.

Once you have your plug in up and running, you can use it to start searching for back links to your website that have a high page ranking.

The goal is to find backlinks with a PR of 1 to 3 to funnel traffic to your website and increase your ranking with Google.

Because .edu and .gov sites already carry so much authority; Page Rank isn't as important with these type sites. However,the goal you're trying to achieve is to get quality PR1 backlinks.

A Google search picked up some authority codes you can use to search for quality backlinks, and since Wordpress is the most common blogging platform; the following codes are all that is necessary to generate at least 10 to 15 high quality backlinks.

site:.com inurl:blog "post a comment" -"comments closed"-"you must be logged in" "ADD YOUR KEYWORD"
site:.org inurl:blog "post a comment" -"comments closed" -"you must be logged in" "ADD YOUR KEYWORD"
site:.edu inurl:blog "post a comment" -"comments closed" -"you must be logged in" "ADD YOUR KEYWORD"
site:.gov inurl:blog "post a comment" -"comments closed" -"you must be logged in" "ADD YOUR KEYWORD"

These codes will allow you to find authority Wordpress blogs that allow commenting.

Enter the authority code into Google, along with your keyword, and sort your results based on page rank. This is where SEO Quake comes in. Click on the small down arrow that is next to the PR at the top of the sort column.

This should present you with Wordpress blogs related to your site that have a high PR. However, if you don’t find any relevant sites on page 1 of the search results, go to page 2 and page 3. If you get no search results, broaden your keyword search.

If you do a little searching, you should easily be able to locate some relevant sites that allow commenting and are worth your posting to. Usually only one or two links to .edu sites will give your site a substantial boost in the rankings.

If you notice, the only difference in each Authority Code search string, is in the beginning.

The first part of each string tells Google to look for either .com, .org, .edu or .gov sites.

For .com sites, look for news and information sites relating to your niche. Avoid overly commercialized web sites that aren't valued as highly by Google.

For .orgs sites, look for relevant association blogs.

For .gov and .edu sites; it's not really necessary to worry about the content. This is because not everyone can get a link with these sites. Google knows this and recognizes the domain name alone as an authority site regardless of content.

Now you need to place useful relevant comments on some of these sites, if they allow you to enter your URL into the comment section. If they do not allow commenting with your URL , keep searching for another site until you have placed several worthy comments on several blogs.

Blog commenting require some thought but it isn't overly difficult.

Here are some general rules that will help you write good blogging comments and make sure that none of your comments or links get trashed as comment spam.

In addition to to finding authority backlinks to your website, using SEO Quake helps web masters deal with search engine optimization and internet promotion of web sites on the fly.

Customize Google Adsense for Search To Your Site Background

If you haven't yet tried using Google Adsense for Search to further monetize your website search, you could be leaving a great deal of cash on the table for others to earn.

You can easily implement AdSense for search on your blog or website, by first creating a page for your search results to be displayed and then following these steps:

• First log into your account at https://www.google.com/adsense..
  

• Go to the AdSense Setup tab.
  

• Choose AdSense for search as the product.

• During the first step of the guided setup, scroll down to the More options section and click the radio button marked Open results within my own site.
  

• Enter the URL of the page you created where you'd like search results to appear. You must create this page yourself; it will not be created or displayed automatically on the URL you enter. If you're familiar with relative URLs, you're welcome to enter one instead of the full URL.
  

• Choose any other options for your search box and results.

• Copy the code you generated in the Your search box code box, and paste it into the HTML source of the page where you'd like to display the search box.

• Then, copy the code generated in the box labeled Your search results code, and paste it into the HTML source of the page on which you'd like to display the search results.
  

• Save your web pages and your customized Google AdSense for search is ready for use.

Note: If you are using blogger, you will not be able to implement your search results within your page.

The problem with Google Adsense for Search is that they provide the code in only three colors. White, gray and black. This makes blending the search form in your blog somewhat difficult to impossible.

Some AdSense users tweaked the code to blend the colors with their sites however, this violated Google's terms of service.

Fortunately, things have changed and Google AdSense now offers a better coding option, where their Google logo is replaced by the search button changing to "Google Search".

Now you can use any color background you like, which allows users many additional options to customize Google Adsense for Search to your site background.

Learn more about using Google Search to increase your AdSense earnings here.

Search Engine Submissions That Get You Noticed!

Search engine submissions are important!

If you wait for the search engines to notice that you have added new content to your website or blog, it could take way too much time before the search engine spiders get around to crawling your page content.

Instead of waiting for things to happen; you can improve your search engine placement by submitting and listing your site yourself.

Here are some great places to list your web site URL to improve your web site marketing.


Google's add a URL link, is where you can go to add your new website to Google. They update new sites to their index each time their search engine spiders crawl the web. Google does not add all submitted URLs to their index, nor will they guarantee or predict when or if they will appear. For information purposes, you can add keywords and comments that describe the content of your web pages; but they have no effect on how Google indexes or uses them.


MSN Add a Page is where you can submit your website to Bing, MSN's new browser. The MSNBot follows links from your homepage to find other pages on your site when you submit your home page URL for indexing.


Open Directory Project is a web directory of Internet resources that function like a huge reference library. The Open Directory Project is NOT a search engine and is very selective about which websites they accept. Make sure you adhere to their guidlines and then follow the four steps to submit your URL.

Submit your site to Yahoo Search for free, by signing up with Yahoo! More than 99% of Yahoo is populated through the free crawl process. Yahoo offers several ways for content providers to submit their web pages and content directly to the Yahoo Search index and the Yahoo Directory.

There are other places where you can add your URL, other than the major search engines, that will take your web site marketing to the next level.

Here's a great list of directories and resources that you can use to increase traffic to your website.


• 01 Web Directory

• Accoona

• Americas Best

• Any Apex

• Azoos

• Best of The Web

• Big All

• Business.com

• CannyLink Guide

• Clush

• Dare Directory

• Dmoz

•Dramba

• Exact Seek

• Exalead

• Free Website Directory

• Illumirate

• Information Outpost

• Info Listings

• Info Tiger

• Jayde

• Link Centre

• Librarians’ Internet Index

• Pedsters Planet

• Qango

• Relmax Top

• Scrub the Web

• Spherecom

• Splat Search

• Sporge

• Starting Point

• Sun Steam

• This is Our Year

• Tower Search

• Web10

• Webbie World

• What U Seek

• World Site Index

• Yahoo Directory

• Yeandi

• Zeezo


Search engine submissions are important to a successful Internet marketing strategy and includes the submission of your site to all the top directories.

Don't lose valuable time and wait for the search engines to find you; start submitting your website URL to the lists given above today.