Google AdWords: Using Google AdWords To Target Your Competitors

Using Google AdWords to target your competitors and get a leg up on the market, is not an entirely new technique.

As you probably already know, the world of online marketing is an extremely cut throat business to be in; so in order to be competitive and get an edge on your competition, you need to play a little dirty at times.

Although this technique is not "black hat" per se; it falls just short of that.

A good way to compete with the big boys, is to target them using Google AdWords, and then undermine their marketing efforts by using promotional messages of your own.

This strategy only works if the site your are targeting is already running Google AdSense advertising.

All you have to do is create about four or five different campaigns, with variations in graphic designs on each one, for four or five different websites.

Create some Flash advertisements or have a graphics designer create them for you, that mentions the website you are targeting by name and that explains how the customer can get a much better price, for the same product, somewhere else.

Include somewhere in the text, the lower price that the competing website is offering, along with the cheaper price tag.

Your Flash ads should be interactive and immediately able to grab the attention of your readers.

Advertise on individual websites, as opposed to paying for a list of keywords that can fluctuate according to demand. This is much more cost effective.

By targeting a specific web site, you have exclusivity and the ability to access and carry out your campaign any way that works in your favor.

Generally, the sites you target are not likely to notice your ad campaigns for quite some time, and as your traffic increases from week to week; so will your sales.

Why not start using Google AdWords to target your competitors and get in on the action?