Article Marketing Tips: 5 Tips To Remember When Writing Your Article Title

Your article title is extremely important to the search engines, as well as your readers, and is what sells your article to your readers.

Here are 5 simple tips that will help you write a compelling article title.

1 - Make your title easy to read and use upper and lower case letters. Avoid using quotes and all capital letters.

2 - The length of your title should not be overly short or to wordy. A minimum of two words, to a maximum of 160 characters is just about right for your readers and the search engines.

3 - Make your title keyword rich, not keyword stuffed. When you try to optimize for the search engines by stuffing too many keywords into the title, it sometimes makes for difficult reading. Make your title read naturally, and your readers will reward you for it by reading the content of your article. Nothing turns off a reader, like an article title that reads awkwardly.

4 - Your title should be interesting and directly pertain to the body of your article's content. Do not ever include the company name, author's name, or the title of your website in the title of your article. This takes away credibility from the article and also turns off readers.

Describe what is actually in the content of your article and always deliver what you promise in the body of the article when a promise was made in the article title. As an example: If you promised tips in the title or offered secrets; make sure you deliver tips or secrets in the body of your article. This is IMPORTANT in order to maintain credibility with your readers.

5 - Never use slang or profanity in the title of your article. The success of the amount of qualified traffic your article will generate, depends on your title, and testing has shown that the use of slang and profanity in their article title, reduces the response from your article when used.

Although these tips sound simple, many article writers have found that using them has increased the response from the articles they have written.

For a video series that explains the ins and outs of article marketing, CLICK HERE.