Make Your Email Sign Ups Simple

A simple strategic online profit strategy that is often not correctly implemented is to make your email sign ups simple and easy for the subscriber to access.

Broadcasting email newsletters is a key strategy that both profit and non-profit organizations frequently make use of to attract clients however, the sign up forms that are used can often be vague and confusing.

When you make your email newsletter sign ups simple, prominent and easier for your target audience to access, your response rate will often increase dramatically.

Because Newsletters are such a key delivery tool for disseminating information to members who have already opted in for regular updates about your organization, it is important to get as many opt ins as possible from visitors to your site.

Do this by making sure your sign up form is simple and easy to use.

First of all, make sure to tell your visitors what they are signing up for in the newsletter area.

A brief description of what they can expect should be clearly given such as; "Subscribe To This Site For Our Monthly Central Florida Fishing Forecast" or "Learn More About Our Upcoming Events With Our Monthly Newsletter" or "Subscribe To Our Monthly Newsletter For Additional Training Videos".

Next, make sure your call to action is specific.

Instead of using the generic GO or SUBMIT buttons that you often see on many opt in forms, try using a SIGN UP or JOIN MY NEWSLETTER button instead.

Instead of asking your visitors for their first name, last name and email address on your form; you will generate more opt ins by simply asking them for only their email address.

Most people don't like wasting time filling out forms so make your email sign ups simple.

After the visitor signs up to your list, direct them to a page that confirms their request to receive your newsletter and thank them for subscribing. 

It's also a good idea to offer them the option of viewing your current newsletter along with additional information about your organization.

You can magnify the effects of each opt in by providing a Twitter or Facebook link that your subscribers can use to tell their friends about your newsletter to encourage them to also sign up.

Make your email newsletter sign ups more prominent by using a font in the text field that is large enough for your visitors to read easily.

This also ensures that the email address that they enter is entered correctly.

Placement of your newsletter opt in can also a be factor in how many subscribers you attract.

Tests have shown that by placing your opt in form prominently in the upper left hand area of each web page on your site, it will result in the most subscriptions from visitors to your site.

When you make your email sign ups simple and place them conveniently where they can attract the most attention, you will find that your newsletter opt in rate will increase considerably.

Social Bookmarking Sites As A Backlinking Strategy

Using social bookmarking sites as a backlinking strategy is only one of several well known online profit strategies that can provide quality backlinks to your site.

Essentially there are five ways to create high quality backlinks to your website which are listed below.

• Creating "feeder" sites by using existing authority websites.
• Posting feedback on high ranking authority blogs.
• Article marketing using quality content and a well written resource box.
• Directory submissions
• Using social media bookmarking sites and communities.

Although using social bookmarking sites as a backlinking strategy is listed last, it is arguably the easiest to implement and the quickest for achieving a noticable degree of success.

Social Bookmarking communities and networks allow people the license to create quality backlinks quickly and easily from high page rank authority websites which already benefit from a massive amount of traffic.

Social Bookmarking websites categorize and store bookmarks which direct viewers to a specific website.

They basically store links in an organized system of categories so visitors can easily access them.

Because these sites attract millions of visitors who are looking for specific information, they are a prime target for creating backlinks to your website or blog.

When you decide to start using social bookmarking sites as a backlinking strategy, it is important that you first create an organized system to your campaign.

This is extremely important for a couple of reasons.

• It is a time saver and allows you to get more accomplished in less time. 

• It also minimizes the risk of you being flagged for posting multiple times in the same social bookmarking site.

To begin your campaign, you must first create an account on each bookmarking community site.

Include your full name, your website URL and a brief keyword rich description of your website.

To ensure that you are signed into each account whenever you add a new bookmark, configure your Firefox browser to remember your login information for each bookmarking site.

Now you can easily organize your campaign by creating a "bookmarks" folder in your Firefox toolbar.

Create a folder for each day of the week so you can easily submit your backlinks to the top bookmarking sites without duplicating your backlink to the same site twice in the same day.

(To create your bookmark folders in your Firefox browser; click on “Bookmarks”, then select “Organize Bookmarks” and “Create New Folder”.)

Once you have a folder set up for each day of the week, you need to populate them.

To do this you need to add 5 to 10 bookmark sites into each of your bookmarks and then every day, load up these websites and submit your site as a new bookmark.

Once your bookmarks campaign is set up in your Firefox browser, all you need to do on a daily basis is click on the "bookmark" and select "Open All Tabs".

This will load all the daily bookmark sites in your browser windows to let you to quickly submit your site into each one.

Below are a few of the top social bookmarking websites and communities:

 http://slashdot.org (PR9)
 http://digg.com (PR8)
 http://technorati.com (PR8)
 http://www.furl.net (PR7)
 http://www.backflip.com (PR7)
 http://www.hugg.com (PR7)
 http://www.mixx.com (PR7)
 http://ma.gnolia.com (PR7)
 http://www.connotea.org (PR7)
 http://mystuff.ask.com (PR7)
 http://www.reddit.com (PR7)
 http://www.folkd.com (PR7)
 http://www.dzone.com (PR7)
 http://multiply.com (PR7)
 http://www.searchles.com (PR6)
 http://de.lirio.us (PR6)
 http://www.dotnetkicks.com (PR6)
 http://www.bloghop.com (PR6)
 http://www.plime.com (PR6)
 http://www.bibsonomy.org (PR6)

If you have not yet tried using social bookmarking sites as a backlinking strategy to acquire quality backlinks to your site, you are missing out on an easy way to increase web traffic and improve your bottom line.

Install An RSS Feed Reader On Your iPad

RSS Feed Readers can extremely valuable for collecting and processing information, especially when you install an RSS feed reader on your iPad.

Using an iPad RSS feed reader can increase your productivity 100 fold when used properly.

iPad users who are not familiar with RSS feed readers are missing out on an easy way to compile specific information from the Internet.

An RSS reader pulls "feeds" into you computer or iPad from all over the Internet.

All you need to do, is set up the reader to pull the type of information you are looking for.

A typical example would be to set up a folder to pull in feeds about your specific market niche. 

If you are selling products in the "weight loss" niche, you can set up your RSS feed reader on your iPad to search across Google, various blogs, Omgili, Boardtracker, etc. to pull information about your competitors or even about yourself.

Type your search terms into the search engines and then turn any useful results of that search into an iPad feed.

The feeds go into the folder that you set up and will constantly be searching for the information you require for your "weight loss" market niche.

Another way to use an RSS feed reader on your iPad is to use online bookmarking sites
like Digg or del.icio.us to search for tags used in your market niche.  In this case "weight loss".

You can then turn that information into a feed which you can access from your iPad.

In essence, all you are doing with this strategic online profit strategy is gathering information that others have already bookmarked for their own use.

You are simply using the shared information that hundreds of other people were searching for about "weight loss", placing it into an RSS feed and using it to profit from.

Most people never think about leveraging information sharing using this effective strategy and fewer still realize it's potential value. 

If you've never considered the concept of installing an RSS feed reader on your iPad to acquire valuable information, try it and watch your productivity increase dramatically.

Strategic Online Profit Strategies For Successful Internet Advertising

Most strategic online profit strategies for successful Internet advertising require careful planning and execution in order to be really successful.


Every successful Internet advertising campaign comes with it's own unique set of challenges.

Even with the most carefully executed planning, you can be sure that just when you think your job is complete, you will find additional strategies you could have used to improve your profitability.

Below are some steps you may want to consider taking before you decide to and run a successful Internet advertising campaign.

• You need to first develop your corporate identity
• Before setting up your website collect information about potential clients
• Plan how you want your website to look before creating it
• Create your site making sure it is easily navigable
• Optimize your website for search engines
• Make sure all your Web pages are targeted to your target audience 
• Test your product
• When feasible, set up an affiliate network of partners to market your product
• Build credibility with your clients using emails and social media to augment your advertising
• Make sure you have an entity to handle customer service inquiries
• Build targeted traffic to your website 
• Continue with SEO until your site is on the first page of the search engines for your specific keywords.

All successful Internet advertising campaigns require tweaking as they progress so by no means consider the above carved in granite;  they are simply suggestions that have been proven over time that work.

Using Contests To Create Slogans

Using contests to create slogans for your product or service is a profit strategy that is not used often enough online.

We all know how slogans can improve branding and the awareness of a product line, but we often have difficulty coming up with a unique slogan that appeals to our target audience.

One of the best strategic online profit strategies for creating a slogan that has a better than average chance of "sticking" with your audience, is to have your target audience come up with the slogan.

After all, why spend a lot of money outsourcing the task to a professional marketing company when your audience can do the job for a lot less and probably more effectively.

When using contests to create slogans,  you first need to get as many people as possible interested  in the idea.

The easiest way do this is by setting up a web page on your site and offering some sort of incentive to the winner.

Offering a cash prize, a free software program, a phone app or even a smart phone will stir up enough interest in your contest for your visitors to generate some interesting ideas for your consideration.

You can build on your audience and get more input by also advertising your contest on targeted forums.

Internet marketers often use the Warrior Forum to promote various contests like the one below.

Using any forum specific to the theme of your target niche will work to get visitors interested in your contest and you can get a better idea of what your audience likes by offering them a poll once you narrow down the possible choices.

Using contests to create slogans or get a consensus from any large group of people works, so why not give it a try next time you need some fresh ideas.

Website Design vs. Website Marketing

Strategic online profits strategies often come down to website design vs. website marketing.

As a business owner, which is more important to a profitable business?

Well the truth of the matter is that regardless of how fancy your website design may be, you will never get visitors or customers for your business without achieving a high ranking with the popular search engines. 

A fancy web design is NOT sufficient.    

In order to attract visitors and ultimately customers to your website, you need to get a high search engine ranking. 


Since you are already a business owner, there is an excellent chance that you already have a blog or a website for your business.

The main question is whether or not people can quickly find you when they are searching for your products or services.

Statistically, it has been proven over and over again that 90% of all search engine users never leave page one when they get their search results.

Statistics also show that over 70% of the click throughs are made on the top three search  results that are on the first page.

As a business owner, your objective should be to get those clicks by ensuring that your website gets listed on the first page of the search results; preferably in the first or second position.

If you aren't already getting those clicks, you can bet your competition is.

When it comes to website design vs. website marketing, remember that a gorgeous website on page 3 or 4 of the search engine results will not make you a dime in profits.

Although your website may have been designed by the best in the industry, it it's not at the top of page one of the search engine results page, you need to get it there.

Hire yourself an expert in website marketing and SEO and watch your profits grow.

Strategic Online Profit Strategies For EBay Sales

One of the best strategic online profit strategies for eBay Partner Affiliates is to construct targeted niche websites whenever a potentially profitable niche opportunity is discovered.

Without getting into the strategy of how to identify a profitable targeted niche market, we will concentrate on the performance of the niche markets.

When you concentrate on constructing hundreds of targeted eBay niche websites, it stands to reason that all of them will not be performing at the same level.

To maximize your eBay earnings, you need to filter out the lowest performing websites and concentrate your efforts on promoting only the higher commission earning sites.

You can use eBay Partner Network's reporting tools to do this.

When you have identified the niches that are doing well, you can concentrate on building a better organic search profile with Google by increasing inbound links to the site and adding additional pages of content.  

EBay's new category based reporting option can help with the development and targeting of additonal niches to build websites around.
   
When building your websites, you need to customize them to ensure they provide a user experience that will bring repeated sales.

This can be done more easily by encouraging user based content on your sites.

User based content sites like community forums, can easily add hundreds to thousands of pages of content to your website.

This is the easiest way to grow a website and keep your visitors returning.

There are many software programs available that will enable you to quickly create a n eBay niche website where you can sell eBay products.

One strategy to maximize your eBay earnings is to send your visitors directly to the search results pages.

Another trick is to link directly to the View Item Page when you showcase eBay items on your site.

Because the buyers go directly to the item they are interested in purchasing, both strategies will considerably increase your conversion rates. 

  

Strategic Online Profit Strategies For Selecting Products

There are several strategic online profit strategies for selecting products to promote for your home based business, but they all focus on cost vs. volume.

Unless you are what is known as a "power salesman" the products or services you choose to promote from your home based business can make or brake your business.

Quality products or services are obviously much easier to market than inferior products, so how do you choose one for your business model?

Here are two strategies that can help you select a product or service with a high potential for becoming profitable.

Product selection usually boils down to cost vs. volume.

• Most home based business owners model their businesses around products that are relatively inexpensive and operate on a lower profit margin.

When promoting lower priced products or services under the assumption that a higher volume of sales will be more profitable to the business, care should be taken to ensure a high volume of sales or at least a high volume of visitor traffic to the business site.

A home based business that enjoys a high volume of visitor traffic and a high sales conversion rate is able to operate and grow with a lower profit margin. 

The lower profit margin is compensated by the increased number of sales made.

Many affiliate marketing programs, two-tier affiliate programs and multilevel marketing programs successfully operate this way.

Selecting relatively low priced high volume products such as digital products, basic commodities, website hosting packages, domain names, health supplements, training courses, etc. are all good selections to make for the volume business model.

Many successful home based Internet marketing business entrepreneurs select inexpensive quality digital products to promote as an affiliate, that pay generous commissions.

• The next strategy for selecting profitable products focuses on high ticket, low volume items that earn more money per sale.

Big ticket products target an entirely different Internet clientele and do not necessarily require as much website traffic to make a generous profit.

The direct sales business model fits well with high ticket products.

High ticket items include products such as business opportunity plans, personal coaching for Internet marketers, classic automobiles, discount travel programs, airplanes and other physical products, etc.

With high ticket products, a home based Internet marketing business entrepreneur can earn from several hundred to several thousands of dollars per sale with a relatively low volume of website traffic.

The difference between the two strategies is the arena you are pulling potential customers from on the Internet.

Even though traffic volume is not as much of a concern as it is with low priced high volume commodities, it is essential that your web traffic is lazer targeted to the product you are promoting.

Even though you will not get as many daily searches from Google, proper SEO strategies must be used with targeted keyword phrases (long tail keywords) to funnel specifically targeted traffic to your site.

Both strategies benefit from the use of multiple websites to promote specific products and increase web traffic.

The type of product you select for promotion determines how much money you will earn and how much daily website traffic you will need to convert into paying customers.

In a perfect world we would all prefer promoting big ticket, high volume products, but in the real marketing world, strategic online profit strategies for selecting products are helpful in making your home based business profitability a reality.

Targeted Magazine Marketing

Targeted magazine marketing is an often overlooked, rarely used strategy that can funnel loads of targeted web traffic to your website.

Every home based business owner, affiliate marketer or Internet entrepreneur knows the importance of getting targeted traffic to your business website or blog.

You can never have too much web traffic, in fact traffic is everything.  And targeted visitor traffic is literally the life blood of every online business.

Of all the strategic online profit strategies that are available to online businesses; targeted magazine marketing is for some reason, one of the least used.

Even though it is rarely used, the potential for opening up virtually untapped markets of targeted visitor traffic is huge.

Business opportunity magazines like Money Making Opportunities, Opportunity World, Entrepreneur, etc. are capable of producing serious amounts of web traffic for your business.

A large percentage of individuals who read these magazines are also doing business on the Internet and surfing every day. 

If you are an Internet marketer or an affiliate who is promoting an affiliate program, some type of home business opportunity or any other type of money making system online, then targeted magazine marketing can be just the ticket for you.

Business opportunity magazines in particular, are a relatively untapped source for advertising.  And they are a real bargain for the price.

The few individuals that do capitalize on targeted magazine marketing reap benefits for years.

Magazine advertisements last as long as the magazine is still in business.  In fact they actually last longer.

People will read old magazines for years, even if the magazine is no longer in operation.

For a one time advertising cost, it's hard to beat the ad coverage you get!

Consistency is the Key to advertising success.

Like email marketing, your advertisement needs to be seen month after month to build trust with readers.

It's better to run a smaller display ad in every issue of a magazine, than it is to run a larger ad less frequently.

Make sure that your display advertisement is listed within the first 30 pages of the magazine. 

If your are placing a classified advertisement, the placement doesn't really matter all that much since most people go directly to the back of the magazine to find them.

Be sure you ask for the “Agency Discount” if you deal directly with the magazine.

The “Agency discount” is the special rate that magazines offer advertisers who act as their own advertising agency, usually 15%.

You normally don’t have to be an advertising agency to get this rate. The main thing the magazines are concerned with is that you didn’t go through an ad agency to find them.

When purchasing display advertising space in business opportunity magazines, don't buy directly from the magazines. 

They normally charge higher prices for display ads than if you purchase from related magazines which will also design your ads.

A Google search for "discount magazine advertising" or "cheap magazine advertising" will provide you all the resources you need.

You will normally receive huge savings and discounts on media advertising when you go through these sites.

Although targeted magazine advertising is one of the most overlooked strategic online profit strategies, it can provide your website with some serious targeted traffic for an extended period of time at a relatively low cost.

Strategic Online Profit Strategies For Targeting Unmonetized Searches

Although there are many strategies for targeting searches online,  there are very few for targeting unmonetized searches for high volume market niches.

Targeting Unmonetized Searches

If you really want to get your foot in a productive market niche, you need to locate one with little to no competition and a high potential for profit.

To do this you need to identify high traffic search terms that can be associated  to your business or market niche, but have little to no advertising.

Most high traffic long tail keywords or keyword phrases have already been purchased by PPC advertisers however, the ones that are still available can make you a ton of money..

These are the the search terms you need to identify and build on if you want to increase web traffic to your site.

Once you have your list of search terms or keyword phrases, you can start using Goodle's PPC advertising to immediately increase your site's visibility or you can initiate other SEO strategies that take more time.

If you decide to use PPC advertising, the keywords can often be purchased for less than $.10 per click and can result in from 50 to over 2,000 new visitors per day to your site.

Obviously, the size of your budget and the cost of the keywords will determine the amount of visitor traffic you can expect to receive.

By targeting unmonetized searches, it is possible to become the only advertiser buying the targeted keyword advertising for a specific niche. 

Assuming you are the only advertiser, you need to provide your visitors with memorable results so they return to your site and hopefully refer your site to their friends.

Once you get visitors to your site, you need to keep them there.

In order to successfully target unmonetized searches, you will need some good discovery tools.

Unfortunately Google's keyword tool and Yahoo's View Bids Tool have gone by the wayside.

Google's Searched Base KW Tool has been recently updated.  The new AdWords Keyword Tool includes results from the search based keyword tool only on keywords that Google deems commercial.  

In other words it is now geared primarily to commercial keyword research.  

The URL for Yahoo's original Overature keyword selector tool is also not returning any keywords.

You can still target unmonetized searches using Wordtracker and Trellian's Keyword Discovery tool or you can do a Google search online to find some reasonably priced commercial keyword suggestion tools that will do the job.

Regardless, you need to watch your analytics to ensure that your PPC advertising is delivering results for the keywords you are paying for.

Once you have mastered the strategy of targeting unmonetized searches, the search terms you have chosen should be bringing in real value.

Some Strategic Ways To Boost Your Profits

Here are a few simple strategic ways to boost your profits.

• Present your customers with a survey after they purchase your product or service.

Nothing is easier than asking your customers what they want to buy and then creating it for them.

It sounds simplistic but internal and external surveying is one of the most reliable strategies for getting new ideas, discovering fresh new opportunities and locating new sub niches.

Presenting your customers with a survey after the purchase is more effective because the answers will be more open.

People are more open to talk with someone they have already done business with.

This also increases the value of any lists or leads that are acquired using the survey.

• Turn your existing customers around.

Instead of selling just a single product, put a paid membership site or a paid newsletter at the beginning of your sales funnel.

Although Internet marketers claim that it's more difficult selling membership sites or other ongoing products, the ongoing profits are well worth the extra time and effort.

The idea of strategic online profit strategies is to create a steady cash flow that can be used to make the allocation of advertising and product development money easier.

Funneling existing customers towards ongoing products can definitely boost your profits.

• Boost your profits by turning around "sell leads".

Instead of selling leads, you can also buy them.

When someone subscribes to a list that is similar to yours, you can have a small ad from your business shown along with theirs.

Several specialized companies provide this "co registration" service which can be a great way to expand your list and boost profits.

• Expand your product line

Generally speaking, the more you have to sell the better.

Internet marketers will set up a sales funnel that leads the potential buyer to a product or service in their niche.

This is a good strategy to follow but once your business grows, you need to broaden the front end and build additional sales funnels to offer spin offs of your original product and target them to other niches.

When you aim for only a small piece of a broad niche market, some people may never get a chance to look at your products or service.

If you only cater to only one small piece of a very large pie, you might consider expanding your market niche as an easy way to boost your profits.

Search Engine Optimization Mistakes You Need To Avoid

Search Engine Optimization mistakes can get your website banned,  instead of getting it listed at the top of the search engine results page.


Regardless of whether you are seasoned in SEO or just learning the ropes, everyone makes mistakes.

The good news is that when you make a SEO mistake and it effects your page ranking, it is reversible.

These Search Engine Optimization mistakes can severely affect your page ranking and should be avoided.

• Using Keywords Incorrectly

This one is a biggie!  Many webmasters are so concerned about being banned from the search engines that they don't use enough keywords on their web pages. 

Granted, keyword stuffing or spamming will get your site banned, but limiting the use of keywords on your web pages swings the pendulum too far in the other direction.

As long as your content reads easily and sounds natural, you probably haven't over used your keywords.

Your keywords should always be included in your heading, in your title, in your meta tags and in at least the first and last paragraphs of your content.

• Using Flash On Your Website

If you have a media website, using Flash is entirely appropriate. 

But for most people, using Flash can have a negative effect on your page ranking. 

The search engine spiders can't read content that is embedded in Flash files.  This means that they are unable to recognize the file and will not index it.

If you want to use Flash, use it sparingly on your web pages, otherwise use it strictly as a presentation tool. 

• Don't Try To Fool The Search Engines

Google's search engines spiders are much more sophisticated than most of us realize.

Trying to fool the search engine spiders by using hidden text, keyword spamming, blending, cloaking, etc. will only get you in trouble.

The search engines recognize these practices and will penalize you for using them.

At the least, your page ranking will be affected and at worst, your site could be banned.
If this occurs, none of the search engines will pick up your URL and no one will be able to find your site.  This is a disaster for any business website.

• Do Not Use Your Company Name As The Only Title Tag

Some businesses use the Title Tag strictly for their company name. Unless you are on a branding campaign, this is a bad practice.

The Title Tag is intended to be used for the primary keyword of each web page.  You can use your company name in the Title Tag but use it judiciously.

Using the Title Tag to describe each page is more useful to your customers and helps the search engine spiders correctly identify each page of your website.

• Don't Use Splash Pages

Splash pages are web pages with large graphics or a company's logo that links to the website.

Splash pages are inneffective for a variety of reasons.

• There is no keyword rich text on the page.  This means there is nothing for the search engine spiders to index.
• There can be only one internal link on the page
• Splash pages usually redirect to another URL, which causes the search engine spiders to ignore them. 

Search engine optimization is important to every business so don't waste your time with splash pages.

As long as you provide an easy to navigate content rich home page on your site, link visitors and the search engine spiders to your other main web pages, you should have no SEO problems.

If you have already tried to outsmart the search engines by using any of these Search Engine Optimization mistakes and have found your ranking in the toilet, most of them are reversible.

Usually if you just correct the mistake, you can increase your page ranking almost overnight.

All these Search Engine Optimization mistakes are easily avoidable, so take a minute to evaluate your SEO strategy and perk up your site ranking.

Strategic Online Profit Streategies: Strategic Video Marketing Strategies

Here is a simple 4-step strategic video marketing strategy that will generate tremendous amounts of web traffic to your website or blog.

• First you need to download the free CamStudio screen recording software.

Once you download and familiarize yourself with CamStudio, create a "teaser" video presentation on the niche topic of your choice using Powerpoint and CamStudio.

Remember to include your website address at the beginning and at the end of your video.

• Optimize your video by using relevant long tail keywords in the Title of your video.

In order to get the greatest amount of traffic possible, do some basic keyword research using free tools such as Wordtracker (take advantage of their free trial) or Google's keyword tool.

Your keyword research should be centered around finding popular long-tail keywords that will attract traffic and can be easily used in your Video Title.

Once you have optimized and are satisfied with your video, your next step is to sign up for a free account on TubeMogul.

Pay particular attention to their "Terms of Service" on the sign up page. It states that "you will not upload any multi-level marketing, affiliate marketing, network marketing, home-based business,cash gifting, phishing, pornographic or copyrighted third-party content."

Any users uploading videos that a reasonable person would consider to be a scam will be banned.

TubeMogul's PlayTime video advertising platform was built for branding, particularly for video marketers.

Once you sign up for your free account on TubeMogul, your video will be distributed all over the web with a "live" link to your web page in the description.

It takes some time, creativity and effort but if you do this daily for a month, you’ll generate tons of traffic to your website.

Of all the strategic online profit strategies for video marketing we've come across, this one takes the prize.

Strategic Online Profit Strategies For High Conversion Squeeze Pages

Usually the most effective strategic online profit strategies for high conversion squeeze pages can only be obtained from reports in a squeeze page, from membership sites or from ebooks.

Although squeeze pages are designed to attract, convert and get visitors to subscribe to an email list; high conversion squeeze pages are designed to function as qualified lead "magnets". 

They are NOT intended to act as a "magnet" for freebie seekers or for people who have little interest in what you are marketing.

There are several steps used to create high conversion squeeze pages which I will briefly outline below however, before we start, it's important that you understand exactly what the intent of a squeeze page really is.

The only reason for placing a squeeze page on your web site is to extract contact information from your visitors.

That's it. Nothing more.

High conversion squeeze pages are NOT for marketing, linking to other web pages, promoting one time offers or displaying anything but content that will "squeeze" contact information from visitors to your site.

The contact information can be as simple as just the email address or as complex as getting details such as age, sex, race, height, weight, income status, work status, etc.

High conversion squeeze pages are specifically designed to attract readers, grab their attention and get them to opt in to your email list.

In order to create this vital list building element you need to do the following:

• Freebies can be a high quality lead magnet

A good percentage of online marketers give away free reports without knowing what their visitors actually want. They then wonder why few, if any visitors sign up to their lists.

It's important that you first know what your visitors want.

Then you need to give your visitors something of value and make sure they appreciate how valuable it is.

You then need to sell your visitor on your product enough to convince them to buy into your list.

Here is where you need to create high conversion content for your squeeze page.

• Make sure you over deliver on your freebie.

Your freebie should be so impressive to your visitors that they will want to come back to your site to get more of what your offered them. 

Create a feeling of expectation for your visitors.
 
When you create the feeling that they just can't wait for your next email with your giveaway, you know you've succeeded in over delivering.

You can do this by offering a second freebie to your visitors when they confirm their subscription.

Once they provide you with their email address or whatever other contact information you need; take them to a landing page that explains how they can confirm their subscription and receive another free gift once it's confirmed. 

• Give your freebie a catchy name.

Many marketers don't bother naming their free offers.  They just offer a "free report" of something.

• Brand your freebie with a catchy title that your visitors can easily identify. 

A memorable name for your freebie that stands out in the minds of your visitors, allows them to easily find it again, identify it to their friends, Tweet it, mention it in forums or on their Facebook pages.

An indistinguishable freebie with no name is boring, useless, difficult to talk about and virtually nonexistent.

• High conversion squeeze pages use graphics

Spend some time creating a professional looking e-cover for your e-book or to brand your free giveaway.

Not only is a picture worth a thousand words, it makes your freebie much more identifiable.

Professional quality eye catching graphics, combined with a catchy title, will often capture an opt in without the visitor even reading the content.

Graphics also tend to make your freebie appear more valuable to your visitors.  An image of the product you are offering is always an immediate eye-catcher.

• Place your squeeze page in a strategic location

Place the majority of your squeeze page copy, the graphics and the opt in form, above the fold of your page.

When your visitor displays your website, make sure they don't have to scroll down the page to get to your opt in form.

Most visitors only remain on your page for a split second before deciding if it is what they are looking for.  Strategic placement of your opt in form is important to get your visitor to focus on the copy and read it.

Since people read from left to right, place your opt in form in the uppermost left hand corner of your page where it will get the immediate focus of your reader.

If your visitor is searching for a specific article, video or a picture, they will have the opportunity of seeing your squeeze page first and then moving on if it is of no interest to them.

High conversion squeeze pages are "targeted".  You do not want or need the email address of someone that is not interested in what you are offering.

• Don't trick your visitors into an opt-in

The key to getting high conversions is to simply ask your visitors to subscribe.

Don't try to trick your visitors into subscribing to your list with fancy wording, videos or forms. 

It's important that your visitor knows exactly what they are subscribing to, what they will be getting from you in return and how to sign up to your list.

A lot of squeeze pages have a good headline and some bullet points but neglect to tell their visitors what to do.

Spell it out for them.  Tell them exactly what they need to do and how to do it.

Tell them to "Fill out the form below with your first name and email address."

Tell them where to click and what the button says. 

Point some arrows to the opt in form so they can't possibly miss it.  Often just the opt in form with a couple of large red arrows pointing to it will work better than a fancy form.

Don't take anything for granted, be brutally specific.

• Test your squeeze page on a regular basis

Make sure to test your squeeze page and tweek it if it doesn't provide you with the results you expect.

Small changes often make a huge difference.

Try changing the headline, bullet points, submit button, copy, graphics, background colors, text colors and whatever else you think could bring more focus on the opt in form if you don't feel you have enough subscribers in a reasonable time period.

Sometimes seemingly insignificant tweeks can make a dramatic change in the number of opt ins.

High conversion squeeze pages are specifically targeted.

Remember that although squeeze pages are designed to attract visitors to subscribe to your email list; high conversion squeeze pages are function as qualified lead "magnets". 

Why Should I Use Google Places?

Google Places is an online Business Listing that gives businesses the ability to quickly reach thousands of local Google users.

Because more people use the Internet to search for information, products and services than any other medium, it's important that your business can be easily identified online.

Google, Yahoo, AOL, Bing, Ask, and the other search engines are all good places to have your business listed.

However, since Google is the number one search engine online, it is extremely important that your business can be easily located on both the Google.com search engine and on Google Maps.

As you know Internet users type in a keyword term or search phrase, to locate what they are searching for when they use Google and the other search engines. 

After the search is completed, a search results page with multiple listings of websites that are the closest match to the keywords entered by the user will be displayed.

The problem is that there can be literally millions of websites to get information from.

Of the pages upon pages of results that are provided from almost any keyword that is searched for, the "sweet spot" for any business is the first place on the first page of the search engine results.

Being on the first page of the search engine results for your business keyword or keyword phrase, is the best location for business capitalization.

Most people assume that the first page of the search engine results is the best for the search term they entered and usually do not bother looking past the first page.

That is why businesses that attain the top positions of the first page usually have invested a lot of time and money getting there.  Online marketing campaigns and SEO is expensive but will out rank the competition.

The "holy grail" of locations is to be on page one in the Google Places section which is normally on top of the page and is prominently outlined with red markers.

If your business already shows up on Google, you may not think that Google Places is 
worth the time to deal with, but if you haven't verified your listing, it could be easily outranked by your competition or contain erroneous information.

Businesses who verify, optimize and claim their listings have a better chance of keeping their positions intact.   If you haven't verified your business and it is at the top of Google Places, you could still be knocked off your position in the SERPs by your competition.

In order to achieve and remain on top of Google Places, you need to first set up your listing.

Go to http://www.google.com/local/add/

Create a Google account if you have not already done so.

Click on the "Add a New Business" tab and enter your business information.

Fill out as much business information as you can in the fields.  You can always edit the information later. 

Make sure you enter and provide:

• Your business name
• Your physical address
• Your local business phone
• Your business hours of operation
• Your business description (use keywords and keyword phrases)
• Categories that are relative to your business
• A maximum of 10 photographs and 5 videos of your business
• Coupons for visitors to use

If Google says that you are already listed, you can claim your listing when prompted.

When you have completed your listing, Google will provide you with a PIN that you will need to validate your listing.

You can do it by telephone or by mail. 

I recommend doing it immediately by phone after you complete your listing.  Google will call you immediately when you finish up with it.

If you choose to verify your listing by mail, Google will send you a postcard with your PIN on it but it takes at least a couple of weeks before you get it.

After you get your PIN, go into your Google Places account and click on the section that says “Enter your PIN” and click Go.

You may have to wait a day or so before your Google Places listing is live, but that's all you need to do to.

Now you can be assured that your business will be where it belongs online.

Strategic Online Profit Strategies For One Time Offers

There are some strategic online profit strategies for one time offers you need to know about before implementing and spending too much time on them.

We see more and more marketers using one time offers but do they really work? 
Are they worth the time you spend implementing them?
Do they convert well?
Do they help or hurt your business?

All these questions are relevant to your online business and should be considered before you implement One Time Offers.

Without offering any opinions, there are some things you need to know if you do plan on using One Time Offers (OTO's) in your marketing.

• If you DO use them, make sure they are to the point and will immediately grab the attention of your reader.

Because most people are already accustomed to seeing One Time Offers, you will only have a split second to spark interest in your reader before they click out of your offer.  Yes, most people DO consider them a pain.

If your reader does click out of your OTO, make sure that they are still able to easily access the download page for the original product or service. 

Often, when users click out of the one time offer and leave the webpage, they are unable to locate the original download page. All this does is create additional irritation and dissatisfaction with your customer.

• This brings us to usability.

Many marketers place the opt out link at the very bottom of the One Time Offer page in small fonts and make the customer scroll down the entire length of the page to find the "No Thank You" button.

People don't like wasting their time and usually resent this type of marketing ploy.

Make the One Time Offer page more functional by placing the "No Thank You" and "Let Me Order Now" buttons in larger fonts at the very top of the page.

This will garner you more respect with your customers and will often prompt them to scroll down the page to check out the offer.

• Make sure your One Time Offer is relevant to the product or service you are selling.

This seems like a gimme, but you would be surprised at how many marketers try to mix market niches.

If you are selling a book or a product on saltwater fishing, don't set up a One Time Offer for an IPad or a Cannon camera.  Stick with the market you are in and you will have a much better chance of interesting your customer in another product upsell.

• Make sure your One Time Offer is of substantial value to your customer.

Your customer is obviously in a mood to purchase or they wouldn't have bought your original product.  Make sure your offer is worth clicking on.  Your customers need to be convinced that you are over delivering on your original product as well as on your One Time Offer. 

Everyone wants a GOOD DEAL or a STEAL.  Make sure you give them much more than they would normally would pay for your One Time Offer product and then add a bonus as an additional incentive.

When your customers do take advantage of your One Time Offer, make sure you get a testimonial or at least a comment on how satisfied they are with their purchase.  This goes a long way in future marketing to your list.

• Lastly, make sure that your One Time Offer is unique and that it really is a One Time Offer.

Don't try to trick your customers into buying a One Time Offer and then keeping the same price.

Once your OTO is clicked out of, the price should revert to the original higher cost of the product.

Any bonuses or product combinations should also be discontinued after a click out.

Although you may lose some initial business, the long term effect of this policy will provide your customers the incentive to purchase One Time Offers at a later date.

It's important that your customers understand that when you make a One Time Offer, it is really a One Time Offer!

Some ClickBank Publishing Secrets That Will Increase Your Bottom Line

Here are some ClickBank publishing secrets that will increase your bottom line.

Before you set the price and publish your eBook on ClickBank, you need to learn how to successfully sell your digital product to your niche market.

In order to successfully market your product, it is essential to know what sells and what your niche audience is attracted to.

Here are a couple of valuable ClickBank secrets you can use for selling and promoting your ebooks to your market niche.

Since product images and titles are the first things that people normally see, those are the two most critical elements you need to focus on. 

Both should be relevant to your niche, and "catchy" enough to attract and hold the attention of your audience.  

Creating a good product image and an outstanding, targeted product title is one of the best ways to increase sales of your ebook.

When customers make a purchase, both the product image and title appear on the purchase form where they provide a powerful visual message to the buyer.

ClickBank allows you to load up to 20 images to your account.  This should give you plenty of opportunity to attract visitors to your digital product.

It is very important that you adhere to the publisher's contract agreement terms with ClickBank

The product image specifications are very specific and must meet with ClickBank's prior approval process. 

Once an image is linked to your product, you cannot delete it without removing the product; so be sure that you are happy with your final decision.

As with articles, your title plays an important role in the sales process.  The title is the first thing a potential buyer looks at and should be chosen with great care.

Product titles are limited to 70 characters, so choose an engaging title wisely and be sure to include targeted keywords for the best possible exposure.

When publishing your ebook, always pay attention to the details.  This will help to ensure success with the sales process, and increase your bottom line.

When your ebook's image and title conveys some value to your potential customer, you are more apt to attract a larger audience. 

The majority of customers want to know, “what’s in it for me”, before they buy any product.  So make sure to give them what they want. 

Using these two simple ClickBank publishing secrets will help you to start making money with your ebooks.

Two Strategic Online Profit Strategies That Maximize Profits

These two strategic online profit strategies will maximize profits for you and are simple to implement on your website or blog.

We all know that list building is one of the most important strategic online profit strategies used by online marketers but many of us neglect a simple implementation technique that can substantially improve profits; placement of the opt in box.

Placement of the opt in or subscription box is important. 

You need to place the opt in box where people are most likely to see it to provide their name and email address.

The four best locations are:

• To put the opt in box after each Blogspot or WordPress post. 

• To place an opt in box in the sidebar of every page of your blog or website, preferably foremost in the upper left hand sidebar.

• An opt in check box is also good to use when commenting on blog posts.

• Although some visitors get annoyed with pop-ups and pop-unders, another effective strategy is to place an exit pop-up at every other page on your website or blog.

As long as you provide something of value for your visitors and have your site filled with useful interesting information, your visitors will reciprocate by giving you their contact information.

Make better use of the Thank You Page on your site.

Believe it or not, the Thank You Page is a one of the most valuable pieces of real estate on your website. 

After people subscribe to your list or make a purchase on your site, they are normally directed to the Thank You Page. 

Don't waste the opportunity of not taking advantage of the time your customers are on your Thank You Page. 

Don't bore your visitors with one time offers that they are used to seeing on just about every other site. 

Instead, try implementing a couple of these strategies to maximize profits.

• Take a picture of the product you are marketing, write a descriptive testimonial about it and place it on the Thank You Page. 

• Depending on the item that was purchased, you can offer an additional discount or a quantity break for the product as an incentive for the buyer to purchase additional items.

• Find an affiliate offer that augments the product or service you are selling and promote that affiliate product in your Thank You Page.

Only your lack of imagination can limit the strategic online profit strategies that maximize profits on your site.

Strategic Online Profit Strategies For Success: Consider A Partnership

Consider a partnership as one of the strategic online profit strategies for a successful home based business. 

We all know that starting any home based business is risky, especially with the current business environment.

Going it alone expands the risk potential which is why many online entrepreneurs hook up with at least one additional business partner.

Before you consider a partnership, you should already be aware of the numerous  disadvantages of having a partner in a business relationship. 

Many articles have been written about partnerships so I won't bore you with redundant information.

However when done correctly, a successful partnership can literally double your chances of success.  There is a lot to be said for the adage "two heads are better than one".

When two intelligent motivated business minds are on the same page working for a common goal, there is virtually no limit to what can be accomplished in a business venture.

When you consider a partnership, it is very important that both partners bring something different to the table.

Each partner should compliment the other in some way that benefits the common business goal.

If you can find a business partner with a complementary or unique skill set, an exceptional personality with leadership traits and a sincere desire for success whom you genuinely like and trust, you need to sign them up before they hit the door.

Starting a business alone gets old fast!

Having a partner promotes fresh innovative ideas, improves cost effective solutions to business challenges and adds an extra pair of "fresh" eyes that can look at business challenges from another perspective.

The most important factor when you consider a partnership is TRUST.

For this reason, it's a good idea to thoroughly vet your potential partner.  Set a trial period that is mutually agreeable to both parties so each party can get to know the other person and hopefully create a bond.

A good partner will immediately benefit your business. 

It's a huge advantage when you have someone to "bounce" your ideas off of and fine tune your profit strategies. 

If you're running a small Internet business with only a few or no employees, having a business partner allows you greater flexibility in your work schedule.

When you become ill or get "burned out" and need a vacation from your business, you have a partner to fall back on.

A good partner will also be your biggest critic.  It's always good to have someone with an interest in your business go over your business decisions before you implement them.

Although many business owners take on a partner strictly for financial purposes, this can be a recipe for failure. 

Successful business partnerships don't focus on their partners for money.  Banks and other financial lending institutions are for that purpose.

If you are a one man operation and feel like you're stuck in a rut, you should consider a partnership as a strategic online profit strategy for success.
 
Although not every business needs a partnership, you can definitely maximize your online profits by having one.

Five Good Ways To Generate Targeted Traffic

Here are five good ways to generate targeted traffic to your website that are consistently used by online marketers on a regular basis.

Web traffic is the most important requirement for any website, however not all web traffic is the same.

Beginners often get themselves involved with programs that offer thousands of hits to their website that yield little to nothing. For whatever reason, the hits simply do not convert.

After a time many newcomers erroneously begin to believe that their marketing skills aren't satisfactory and that they are doing something wrong.

Eventually, they give up and follow the path of least resistance; failure.

Those of us who have already learned from experience, know that thousands of hits aren't what you need to make your site a success.  You only need to use strategic online profit strategies that generate targeted traffic to achieve success.

It's much more productive and worth more to get a few genuinely interested visitors to your website, than it is tricking thousands of visitors to visit your site using various traffic generating schemes.

Targeted traffic is the name of the game, and here are five good ways to generate targeted traffic to your site that produce results.

• Setting up Affiliate Programs

With affiliate programs, you give part of your profits to those who help you sell your product or service. This can be accomplished on and off line and is a great way to generate targeted traffic to your website or storefront business.

By amassing an army of willing affiliates to do your advertising for you, you can multiply your traffic gathering efforts and generate targeted traffic very quickly.

• Adding quality content

Because the search engines provide the highest position to the most relevant site for a given content, adding quality content to your site is an excellent way to increase targeted traffic.

When you regularly provide lots of quality content that contains keywords or keyword phrases that are relevant to your product or service and which is also easy for your readers to digest, you are guaranteeing targeted traffic to your website that will also increase your ranking position in the search engine results page.

• Creating content materials

You can also generate targeted traffic by creating content that includes the URL to your website and giving it away to your readers.

As you search for material to add to your website, other webmasters are searching for websites that publish content, to add to their websites.

When you create a quality article or newsletter with your URL included; you can incorporate it into your website or just give the content branded with your site's URL to others for dissemination.

• Ezines publishing

Writing high quality articles about your market niche, using targeted keywords,  keyword phrases and your website's URL in the resource box, is a good way to generate targeted traffic.

Submit your article to the article directories and continue writing at least two articles each week for at least a couple of months, to achieve the best results.

This method allows you to increase your credibility and gain a serious amount of loyal targeted traffic.

• Use Pay per Click Search Engines

If money is not much of a problem, a good way to generate targeted traffic very quickly, is by using PPC advertising.

This method allows you to choose and pay for targeted keywords that interested searchers could possibly use to find your product or service on your website.

By properly selecting carefully chosen keywords, you will only be paying the for targeted visitors who are actually interested in getting to your site.

These are the five good ways to generate targeted traffic that are time tested and proven to work by countless Internet marketers.