Keyword Phrases: Something To Keep In Mind When Writing Articles

Keyword phrases are something to keep in mind when writing articles for your websites, blogs or article directories.

Keyword Phrases have become an integral part of everything that you put up on the Internet.

They are important for the search engines to effectively evaluate your content, as it relates to searches made by their users.

Let’s look at a few aspects of keyword phrases you should keep in mind when writing articles for your sites.

First of all; any time you use private label rights (PLR) articles, or even portions of them, they must be re written in order to be used on your website or blog.

If you neglect to do this, the search engines will recognize your article as duplicate content, and could severely penalize your site.

When you rewrite any private label rights article, be sure to include keyword phrases that most adequately describe what your article is about.

If at all possible, never use the first paragraph, or the title of the PLR article. Create your own unique title, and rewrite the article in your own words, beginning with the second, or third paragraph.

Don't use the last paragraph of the article, create your own ending using the "sense" of the article.

After you make the initial re-write; you need to tweak your article, by dynamically inserting your keywords, or keyword phrase into your article title, the first paragraph of your article, the last paragraph of the article, and several times in the body of the article.
Keyword phrases are something you must keep in mind when writing articles if you want your website recognized on the Internet.

All your article content should be centered around your keywords and keyword phrases.

When a visitor goes to a website, many of them are merely browsing. However, the majority of visitors using the search engines, are looking for something specific.

When this occurs, a searcher types in a keyword, or more often a keyword phrase, to find what they are looking for.

It is important that you have that specific keyword phrase highlighted in your article, so that your article shows up in the search engine results, when the visitor searches for that particular keyword phrase.

When someone searches for a boat, car, cancer, tropical fish, Corvette, or whatever; they want information on what they searched for, and nothing else.

The most important thing to keep in mind, is that your article has the keyword phrases inserted in it, that are related to your website.

If your website is about gardening, you certainly do not want to publish an article about fish keeping, or glass cutting.

So, when writing your articles remember to place your keyword phrases front and center.

Autoresponders : How To Improve Your List Response

Autoresponders are a superior way to increase your business.

Unfortunately, we sometimes get stuck in a rut using only one marketing strategy, such as ezines, and need a little nudge to improve your list response.

Here are a few ideas to improve your list response, and get out of your autoresponder rut.

Try offering an ebook to your visitors by just using your autoresponder. It's a convenience that saves them from having to download the software to read your ebook.

This method allows them to read the book on the go.

To help with occasional technical issues, such as dropped Internet connections, or power outages; you could load your entire web site as a .pdf file into your autoresponder, for your readers to access anytime they choose, offline.

Sometimes, time strapped visitors just don't have the time to read your entire website. This method allows them to print out your entire site offline, and read it at a later date.

Some Internet marketers include their terms and conditions of sale into their autoresponders, and send them out after a purchase is finalized.

This provides a nice handy legal touch to your business, for things such as refunds, purchases, and return policies.

Instead of hosting all of your archived ezine articles online, you could provide your website visitors and subscribers easy access to back issues of your articles via your autoresponder.

Using autoresponders in this way, will not only improve your list response; it allows you to include graphics, video, audio, and other components to your ezines, by saving them in .pdf file format, for quick easy downloads.

With a little bit of ingenuity, I'm sure you can find other ways to improve your list response using autoresponders. You can learn more free information on autoresponders here.

Perceived Value - What Does It Mean To My Business?

Perceived value is simply defined, as the value that a customer attaches to a brand or service.

Perceived value is subjective, and often it's the image, or personality, that differentiates one product from an identical competitor's product or service.

No product or service that is available on the Internet, has an intrinsic value attached to it, that can't be changed by good Internet marketing practices.

Once you understand your customer base, and solve the problems that they need addressed; you are creating value, in terms of benefits to your customer.

When you provide your customers with more than what they expect from you, the perceived value of your product or service increases.

However, the increase in the perceived value of your product, is still somewhat dependent on it's cost.

Generally, when you provide your customers with high quality products at reduced prices; you are providing an exceptionally high value offer.

The perceived value of your product may increase or decrease, depending on the cost.

Remember that the quality of a product or service is subjective, and can be greatly influenced by aggressive marketing, to create a stronger demand.

In the current market, where every penny counts; online businesses have to work harder to attract loyal customers.

Although you may be offering the highest quality product available; you could still find that your customers are flocking to your competitors, because they offer the best perceived value.

Value isn't just about quality, if that quality comes at an exorbitant price.

Value is a balance between product quality, price, and the benefits of the purchase to the customer.

It all depends on how you've marketed your product to exemplify the best, versus the cost.

Perceived value is extremely important to any online business, and should be constantly tweaked and improved when necessary, to remain valuable in the minds of your consumers.

Click Here for additional information on how branding and perceived value can affect your business.

RSS - What are the disadvantages of RSS?

There are only a few disadvantages of RSS and the only reason they are being mentioned is because it is relatively new technology.

RSS stands for, Really Simple Syndication, or Rich Site Summary; and is a
basically an article that is republished from another website or blog.

Short of user preference concerns, there are relatively few drawbacks to using RSS, and these are briefly mentioned below.

• RSS feeds do not use email addresses.

Some users prefer getting email updates over RSS feeds. This is strictly a user preference. Because emails are subject to spammers, most users prefer using RSS feeds.

• Not all RSS feeds provide graphics and photographs.

Some web based aggregators do provide for graphics and photos, however, for ease of publication and pithiness; most RSS feeds do not display photos from the original site that announces the update.

• Sometimes the source website's identity can be confusing.

Because RSS feeds don't show the name or URLs of websites or blogs; users can sometimes get confused as to what they are reading and from where it is coming from. Users subscribing to a large number of feeds, fall into this user grievance category.

• Website publishers are unable to determine the number of users that are subscribed to their feeds.

They also have no way of tracking the frequency of user visits.
When users unsubscribe from their feed, publishers are never given a reason, therefore they have no feedback to improve their advertising.

• A good disadvantage is that RSS feeds create a higher traffic demand on servers.

Most users prefer the full update instead of a brief snippet or summary of the update, so they still proceed to access the original website.

• Some sites still do not support RSS.

Although RSS is being supported by more and more websites and blogs, it is still relatively new technology, and many sites still do not support it.