Broadcasting email newsletters is a key strategy that both profit and non-profit organizations frequently make use of to attract clients however, the sign up forms that are used can often be vague and confusing.When you make your email newsletter sign ups simple, prominent and easier for your target audience to access, your response rate will often increase dramatically.
Because Newsletters are such a key delivery tool for disseminating information to members who have already opted in for regular updates about your organization, it is important to get as many opt ins as possible from visitors to your site.
Do this by making sure your sign up form is simple and easy to use.
First of all, make sure to tell your visitors what they are signing up for in the newsletter area.
A brief description of what they can expect should be clearly given such as; "Subscribe To This Site For Our Monthly Central Florida Fishing Forecast" or "Learn More About Our Upcoming Events With Our Monthly Newsletter" or "Subscribe To Our Monthly Newsletter For Additional Training Videos".
Next, make sure your call to action is specific.
Instead of using the generic GO or SUBMIT buttons that you often see on many opt in forms, try using a SIGN UP or JOIN MY NEWSLETTER button instead.
Instead of asking your visitors for their first name, last name and email address on your form; you will generate more opt ins by simply asking them for only their email address.
Most people don't like wasting time filling out forms so make your email sign ups simple.
After the visitor signs up to your list, direct them to a page that confirms their request to receive your newsletter and thank them for subscribing.
It's also a good idea to offer them the option of viewing your current newsletter along with additional information about your organization.
You can magnify the effects of each opt in by providing a Twitter or Facebook link that your subscribers can use to tell their friends about your newsletter to encourage them to also sign up.
Make your email newsletter sign ups more prominent by using a font in the text field that is large enough for your visitors to read easily.
This also ensures that the email address that they enter is entered correctly.
Placement of your newsletter opt in can also a be factor in how many subscribers you attract.
Tests have shown that by placing your opt in form prominently in the upper left hand area of each web page on your site, it will result in the most subscriptions from visitors to your site.
When you make your email sign ups simple and place them conveniently where they can attract the most attention, you will find that your newsletter opt in rate will increase considerably.
